The first generation LOGO was first used on March 26th, 197 1. There are many stories about the birth of this symbol. First of all, we have to start with the name of Starbucks. Everyone knows that the name of Starbucks comes from Moby's coffee-loving first mate Dick, but few people know who came up with the name. This can be traced back to Starbucks, which started selling coffee beans and spices in the early 1970s. The name Starbucks really bothers its elders (three). Gordon Bowker and his creative partner TerryHeckler discussed the name of the store. He actually wants to use the name "Pequod", which comes from the ship Mobidick. Terry Heck disagrees with this view. What he wants is a unique store name related to the northwest of the United States. He chose the name of the miners' gathering place near Mount Rainier. After discussion, Gerald Baldwin reconnected this name with his favorite Moby Dick. Starbucks was the first first mate on the Pequod who liked coffee.
The origin of Starbucks logo
Howard schultz said in the book that the name is reminiscent of the adventure story at sea and the tradition of coffee merchants traveling around the world in search of good coffee beans in early years, which is somewhat like drinking water.
It is said that after the name was confirmed, Terry Heckel began to study his ancient navigation books, and later found a16th century Scandinavian double-tailed mermaid woodcarving (print) pattern, which is the origin of Starbucks logo, that is, the mermaid surrounded Starbucks coffee and tea spices in the middle.
Starbucks pre-logo
1987, the brand LOGO of Starbucks changed greatly, the color changed to green, the mermaid was still a full-length portrait, and her navel remained, but it was more like a symbol than the printing style.
1992 Starbucks has made another big change, removing the fishtail that feels like cheating. That posture is really ugly, which is the biggest improvement of the current version. This important change is said to come from quantum graphics &; Mr. Michael, the father of design. He found that everyone was dissatisfied with the mermaid who lost her legs, so he took the initiative to find howard schultz and submitted his own revised design. Of course, he also made a lot of money.
Changes of Starbucks logo
The origin of Starbucks logo: However, half of the fish tail (from three forks to two forks, like a crab clip) is often mistaken for a mermaid's hand. It is said that even Starbucks employees don't know that crab clips are actually tails. I think Mr. Terry Heck chose the mermaid as a symbol mainly because of its attraction. Now, the original version of the logo is still kept in Starbucks Park Market in Seattle.
20 1 1, the brand LOGO of Starbucks was changed again, directly removing the outer ring originally surrounded by the circular mermaid image, removing the word "STARBUCKSCOFFEE" between the inner ring and the outer ring, and only retaining the enlarged mermaid image again; On the whole, the brand LOGO of 20 1 1 is very concise and has more visual impact, and the brand LOGO can't see the name of Starbucks, which makes consumers feel that the brand LOGO is cool.
Changes of Starbucks logo
From 197 1 to 1987 and 1992, and then to 20 1 1, Starbucks' brand LOGO has undergone four major changes, each time more concise, in line with the progressive significance of the times and the changes of modern aesthetics. "Starbucks" This is the origin of Starbucks logo.