a trademark is a sign used to identify and distinguish the source of goods or services. Any sign that can distinguish the goods of natural persons, legal persons or other organizations from the goods of others, including words, graphics, letters, numbers, three-dimensional signs, color combinations and sounds, and the combination of the above elements, can apply for registration as a trademark.
a trademark is a mark used to distinguish one operator's brand or service from other operators' goods or services. According to the Trademark Law of China, trademarks approved and registered by the Trademark Office, including commodity trademarks, service trademarks, collective trademarks and certification trademarks, trademark registrants enjoy the exclusive right to use trademarks and are protected by law. If they are well-known trademarks, they will be protected by cross-category laws.
legal basis
Article 39 of the Trademark Law of the People's Republic of China
The period of validity of a registered trademark is ten years, counting from the date of approval of registration. Article 4 Where a registered trademark needs to be used continuously after its expiration, the trademark registrant shall go through the renewal procedures in accordance with the provisions within 12 months before the expiration; If it fails to be handled during this period, a six-month extension period may be granted. The validity period of each renewal registration is ten years, counting from the day after the last expiration of the trademark. If the renewal formalities are not completed at the expiration of the period, the registered trademark shall be cancelled.
the trademark office shall announce the renewed registered trademark. Article 41 Where a registered trademark needs to change the name, address or other registered items of the registrant, an application for change shall be filed. Article 42 Where a registered trademark is assigned, the assignor and the assignee shall sign an assignment agreement and file an application with the Trademark Office. The transferee shall guarantee the quality of the goods using the registered trademark.
where a registered trademark is transferred, the trademark registrant shall transfer the similar trademark registered on the same commodity or the same or similar trademark registered on similar commodities.
the trademark office will not approve the transfer that may easily lead to confusion or have other adverse effects, and notify the applicant in writing and explain the reasons.
after the transfer of a registered trademark is approved, it shall be announced. The transferee shall enjoy the exclusive right to use the trademark from the date of announcement.