How much does a trademark usually cost? In what aspects is the value of a trademark considered? After registering a trademark, you can obtain exclusive rights to the trademark and use it yourself. If it is not used, value can also be realized through trademark transfer. So, how much do trademarks usually sell for? In what aspects is the value of a trademark considered? Please introduce it in detail below.
1. How much does a trademark usually cost?
How much can a trademark cost? There are cheap ones of about 10,000, medium ones of 30,000 to 50,000, and hundreds of thousands. Of course, the Coca-Cola trademark is worth nearly $70 billion, the Microsoft trademark is about $64 billion, and the Nokia trademark is worth an estimated $30 billion.
2. From what aspects should we consider the value of a trademark?
1. Look at the popularity of the trademark
The higher the popularity of the trademark, the more consumers will understand the trademark, and the more opportunities there will be for product transactions. Therefore, generally speaking, the more famous a trademark is, the higher its value.
When choosing a trademark, you should try to choose a trademark that has a certain reputation in the approved registration type to save early product or service promotion costs.
2. Creative creativity of trademark text and graphics
When choosing a trademark, we can follow the three principles of "simplicity", "high recognition" and "strong importance" when choosing a trademark. . Generally speaking, if the selected trademark has these three characteristics, its value will be relatively high. In order to choose a lower-priced trademark, we can choose one or two trademarks with two characteristics, which is more suitable.
3. Trademark application time
The earlier the trademark application is made, the greater the value. The earlier a trademark is registered, the longer it will be used and the higher its visibility will be.
4. Check the type of trademarked goods or services
The types of trademarked goods or services are divided into 45 categories, divided into hot categories and cold categories. Generally speaking, due to the large number of registered trademarks and the difficulty of registration, the value of such trademarks is relatively high. For example: Category 25 (clothing, shoes and hats), Category 30 (fast food), Category 3 (daily chemicals), Category 9 (computer), Category 20 (furniture), Category 35 (advertising sales), etc.
5. The term of exclusive trademark rights.
The exclusive right to use a trademark is valid for 10 years. After expiration, the applicant can continue to obtain the exclusive right to use the trademark through renewal. Therefore, the longer the remaining time of exclusive rights to a trademark, the higher its value. After all, no one wants to renew a trademark immediately after purchasing it.
6. Look at the stability of the trademark
Generally speaking, if there is any objection to the trademark registration process information, it means that the trademark is unstable and has relatively small value. If the registration process information is renewal, change, etc., it means that the trademark has been in use, has stable performance, and is of relatively high value.
7. Whether the trademark is consistent with the product or service
A trademark is a sign that distinguishes the source of the product or service. A good trademark must be directly related to the product or service, so that consumers can easily combine the product or service through the trademark, thereby increasing brand awareness.