Jingpai Co., Ltd. was founded in 1953. After more than fifty years of stable development, it has become a professional health food enterprise. The product has developed from a single liquor to a health industry structure with health liquor as the mainstay and health liquor and health drinks as the supplement. It has a Jinpai Industrial Park covering an area of ??400 acres and 3 original wine manufacturing bases, with a comprehensive annual production capacity of 60,000 tons of health wine. Since 1988, the company's various economic indicators have increased by more than 30% annually, and it has maintained a healthy, stable and sustainable development rate. It was restructured into a private enterprise in 1998. In 2012, its sales reached RMB 5.6 billion and taxes paid reached RMB 1 billion.
As a professional health food enterprise, Jinpai pioneers the application of modernized traditional Chinese medicine in the production of health wine. In 2000, the technology center was established and has established long-term technical cooperation relationships with famous universities or scientific research institutions such as Peking University, Wuhan University, Huazhong University of Science and Technology, China Pharmaceutical University, and Jiangnan University. Continuous research is carried out in technical fields such as microbiology. The technology center now has a complete technical analysis laboratory and multiple advanced instruments such as gas chromatography, liquid chromatography, and ultraviolet spectroscopy. It has more than 60 technical research and development personnel, including 4 national-level wine evaluation committee members and 7 provincial-level wine evaluation committee members. Member, and established a postdoctoral industrial base in March 2006.
Jinpai insists on being consumer-centered and insists on "producing health wine according to the standards of making medicine". Since 2001, it has invested heavily to build an original wine manufacturing base, a raw material direct supply base and a health wine production base. The original wine base is located in a deep mountain with lush vegetation and excellent water quality. The clean and quiet natural environment ensures the quality of the original wine; the raw material base uses GAP as a guideline and strictly implements the real-time harvesting and transportation of raw medicinal materials; the health wine production base follows The HACCP hardware requirements for international food safety certification are fully implemented, and GMP management specifications are fully implemented to achieve automated aseptic filling of products. Through strict control of every production link from source to finished product, the professional quality of Jinpai products is guaranteed.
Jinpai adheres to the harmonious path of sustainable development and develops steadily with an average annual double-digit growth rate. Adhere to scientific marketing, honest management, and actively advocate the concept of healthy drinking; establish a complete corporate information platform to realize online marketing; adhere to people-oriented, provide a good platform for employees to realize their personal rational values; while developing the enterprise, pay attention to protecting the survival of the company natural resources and environment, and actively repay society.
In 2002, the State Administration of Taxation and the All-China Federation of Industry and Commerce awarded Jinpai as an "Integrity Taxpaying Enterprise"; in 2003, the State Administration for Industry and Commerce rated Jinpai as a "National Contract-abiding and Creditworthy Enterprise"; In December 2003, the "Jinpai" trademark was recognized as a well-known trademark in China; in October 2005, Jinpai Company was rated as a "National Civilized Unit" by the National Civilization Committee; in September 2007, Jinpai health wine was rated as a "National Civilized Enterprise". Chinese famous brand products”. Looking forward to the future, by 2012, Jinpai will develop into a first-class domestic health food enterprise with a turnover of more than 4 billion yuan and its main product "Jinjiu" becoming the first brand in the health wine industry.
Function and effect
Jinjiu starts from the traditional Chinese medicine theory that "kidney is the foundation of innateness", and extends the ancient palace health care prescriptions in the design of the formula. Based on five thousand years of Chinese traditional Chinese medicine The essence of theory, using modern biotechnology to conduct comprehensive research in many aspects, scientifically optimize the design of the formula, and contains the essence of many precious medicinal materials.
In terms of health care function design, Jinjiu is based on the principle of "treating both the symptoms and root causes" of traditional Chinese medicine. Functional tests have confirmed that Jinjiu contains dozens of active ingredients and trace elements such as pure natural polysaccharides, flavonoids, and saponins. The proportions are coordinated and the effect is large. It can effectively activate the body's immune system, promote cellular immunity and humoral immunity, thereby To achieve the purpose of enhancing immunity.
At the same time, Jinjiu can activate the body's anti-fatigue function, participate in adjusting the body's energy metabolism, reduce the accumulation of lactic acid caused by burning carbohydrates, and effectively remove ammonia, lactic acid, urea and other metabolic waste that cause fatigue. Avoid brain fatigue and muscle soreness.
At the same time, it improves blood circulation, promotes microcirculation, and enhances the function of supplying oxygen to muscles and brain, thereby achieving the purpose of quickly eliminating fatigue.
Although Jinjiu is good, don’t be greedy
Because Jinjiu has a moderate alcohol content, contains a variety of nutrients and functional ingredients, and is slightly sweet and easy to import, some consumers drink it for the first time. When they feel better, they think the alcohol content is not high and do not control it, and it is easy to drink excessively; there are also consumers who rely on their alcohol intake to drink too much strong wine and become drunk without knowing it. In fact, health-care wine represented by Jinjiu makes you feel more uncomfortable after being drunk than white wine. The main reasons are as follows:
1. Health-care wine contains a variety of functional ingredients, which are more effective than alcohol. It participates in metabolism through the liver, so the metabolic burden of the human body after health care drunkenness is heavier, the recovery period is longer, and the feeling is more uncomfortable.
2. Since Jinjiu tastes better and is slightly sweeter, your actual alcohol intake when you feel drunk is already higher than the alcohol intake when you drink liquor to achieve the same feeling. Therefore Being drunk makes you feel more uncomfortable and harder to recover from.
3. The functional ingredients in health-care wine keep the human body in an excited state after being drunk. Even in the sleep state, some cerebral cortex cells are relatively excited, so the human body feels more uncomfortable after being drunk.
Although strong wine is good, don’t be greedy! Jinjiu reminds you to pay attention to self-control and drink in moderation. Only in this way can you not only enjoy the fun of drinking, but also obtain the corresponding health benefits, thereby maintaining better health.