Current location - Trademark Inquiry Complete Network - Trademark registration - History and current situation of Beijing Changping Distillery
History and current situation of Beijing Changping Distillery

The "Huadu Brand" liquor produced by Beijing Huadu Brewing and Food Co., Ltd. has a long history and a long history. According to the "red pottery bottle", a wine vessel with a large belly and a large mouth, discovered by archaeologists in Xueshan Village, Changping, Changping had a wine-making industry in the middle of the Neolithic Age. After the Song Dynasty, winemaking in Changping developed rapidly, with shops in the front and factories in the back, mostly private workshops. In the Ming and Qing dynasties, several old pot roasters such as "Ruishengquan", "Jutong" and "Tongquanyong" in Changping and Haidian became the source of wine base for tribute to the palace. On April 19, 1949, it was taken over by the People's Government and the Changping County Brewery was established. After the reform and opening up, the scale of the enterprise has continued to expand. The company has developed from a small enterprise with a single product to a key enterprise in Beijing and a national second-tier enterprise. The main product "Huadu brand" liquor enjoys a high reputation. The Maotai-flavor Yanling Spring Liquor and Huadu Liquor developed as early as the 1970s filled the gap in Beijing when there was no mid- to high-end liquor and were known as the "Little Northern Liquor". Maotai". In the early 1990s, the company took the lead in successfully developing light-flavor refined Erguotou liquor by combining long-standing traditional craftsmanship with modern technology. As a Beijing specialty, this wine first broke into the international market with its pure wine quality and unique mellow aroma, and was well received by domestic and foreign wine experts and consumers. In recent years, many new products such as strong-flavor Beijing Gong Liquor and Jin Gong Liquor have been launched. It has developed into the only comprehensive liquor enterprise in North China with the production capacity of sauce, clear, strong and western-style liquor. It has a variety of products that sell well in the international market. It is an advanced unit in the construction of economic efficiency and spiritual civilization in the capital, and an advanced unit in energy conservation in the country. . Ten enterprise management projects have won the Beijing Outstanding Management Achievement Award, and seven products have entered the international market. The Huadu brand liquor series has won 28 gold medals in domestic and foreign liquor competitions, and has been rated as "Beijing Famous Brand Product" for three consecutive years. The Huadu trademark has been rated as "Beijing Famous Trademark" for ten consecutive years. In 1995, it was the first in the industry in Beijing to pass the ISO-9002 international quality standard certification. Huadu brand liquor was recommended as a national trustworthy product by the China Consumers Association.