Trademark monitoring is a monitoring program for trademark registration and post-registration protection. It is to prevent others from applying for registration of a trademark that is the same or similar to one’s own existing trademark, and to protect, monitor and subsequently maintain trademarks. The role of power. So if you want to know what exactly trademark monitoring monitors and what benefits it can bring to your company, the editor will introduce it to you below.

Trademark monitoring is the main way for trademark registrants to protect their trademark rights. Through trademark monitoring, enterprises can check the registration status of other people's trademarks that are similar to their own. This can not only prevent others from maliciously registering trademarks, but also promptly prevent others from imitating famous brands and affecting the company's brand image.

Contents of trademark monitoring

1. Monitor the application and use of registered trademarks

The trademark monitoring system can effectively help users grasp the dynamics of their own trademarks in a timely manner, such as Trademarks should be renewed, rejected, opposed, disputed, revoked, reviewed for objections, etc., so that appropriate countermeasures can be taken in a timely manner to safeguard their trademark rights.

2. Monitor other people’s infringement activities

Mainly monitor whether the newly announced registered trademark is identical or similar to the customer’s trademark to avoid malicious pre-registration or "similar to famous brands" phenomenon occurs. Help users discover the same or similar trademarks applied for by others as early as possible and take countermeasures at any time to minimize the harm.

3. Understand your competitors’ business strategies

Understand your competitors’ trademark usage and understand the development trends of the industry so that you can adjust your business strategies in a timely manner.

4. Madrid International Trademark Monitoring

What is monitored is the monitoring of announcements of Madrid international registered trademarks, the monitoring of trademarks extended to foreign countries, and the monitoring of trademarks extended abroad.

5. E-commerce platform infringement monitoring

Monitor whether the trademark applied by the customer on the e-commerce platform is used by other merchants and infringement occurs.