(2) The full name of Zhenlang Liquor is "Langjiu", just two words. There is a big eye-catching word "Lang" on the bottle label, and a small seal character "Nine" on the lower right. Although counterfeiters can generally imitate the word "Lang" very realistically, the word "wine" in Xiao Zhuan is generally not well written, or written as "Qu" or "Yao", which is very difficult to read, so there is no doubt that it will be fake wine.
(3) There is a gold medal pattern on the bottle sticker of Zhenlang Liquor, and the words "Gulinlang Liquor Factory in Sichuan Province" are on the lower left. Fake Langjiu has no medal pattern, and the name of the factory is generally written as "Neighboring Langjiu in Sichuan Province", which is one word different from the real name.
Appearance appraisal! !
Trademark: Langjiu trademark is a fully registered trademark (including font, color, pattern, etc. ), there is a prominent Chinese character "Lang" with a red top and a black background, and there are "Gold Medal Pattern" and "Nine" in the lower right corner of the word. These three parts are obviously concave and convex. Lang's color mixing is uniform and accurate, and the layout has a strong sense of color, which can't be done without good printing equipment and technology. So far, this feature cannot be achieved by counterfeiting trademarks. In addition, the purpose of comprehensive registration is to prevent counterfeiting and infringement. According to the Notice of the State Administration for Industry and Commerce (87) on Several Opinions on Handling Cases of Infringement of the Exclusive Right of Langjiu Trademark, any trademark similar to the word "Lang" is a trademark infringement.
Description on the back label: It conforms to (94) General Food Labeling Standard, and the items (10) are complete. All ex-factory products must be marked with production date and batch number, and the printing color is 1996 65438+ 10/month 1 blue. The batch number is six digits (starting from the first batch of products in 2000, the production batch number is eight digits, and both the batch number and the production date are Arabic numerals), and the production date is marked in the morning or afternoon of xxxx.
Bottle cap: A silver-white disposable anti-theft cap with good aluminum is adopted, and the words "China Famous Wine" and "Lang" and the English letters "Lang Wine, China Famous Wine" are printed on the top surface. It is characterized by good smoothness of the bottle cap, and the pure white plastic pad in the cap is thick and hard, which is not easy to pry out.
Outer packing box: the material is good, and the big characters "Lang" and "Gold Medal Pattern" and seal script "Wine" are still on the gift box, which is as eye-catching and distinctive as the trademark. These three parts have outstanding concave-convex feeling, and the mixed color of Lang characters is even and accurate, without shadow. The composite film of the gift box is of good quality.
(4) wine style evaluation
The main characteristics of Langjiu are obvious sauce flavor, mellow and refreshing, and long aftertaste. Its evaluation is as follows: the appearance is colorless (or yellowish) transparent, without suspended matter and precipitation; The aroma has a prominent maotai flavor, elegant and delicate, leaving a fragrance in an empty cup; The taste is mellow, the sauce flavor is obvious and the aftertaste is long.
(5) General characteristics and identification methods of counterfeit products.
Use a bottle similar to Langjiu, stick a fake trademark and a sticker on the back, put inferior wine on it, and put it on a fake gift box. These counterfeit trademarks and gift boxes are characterized by poor paper quality, inaccurate color mixing, uneven font thickness, inconspicuous concave-convex feeling, arch and unstable color matching, ghost shift, poor film covering quality and rough printing process. The quality of banners is poor, and some misprinted the words "China Famous Langjiu" and "Sichuan Gulin Langjiu Factory", and even the length is not standardized. Real bottles of fake wine with real trademarks are made of recycled wine bottles and gift boxes, which are filled with inferior wine and covered with fake bottle caps. This kind of fake wine should carefully identify the material and smoothness of the bottle cap, and whether to use a regular capping machine to cap it. The stamp of batch number and production date is not standardized (including color, number, location, etc. ), some even put it on the market without printing.