1. Enterprise Strategy Analysis

Strategy is a choice to better obtain the long-term competitive advantage of the enterprise in the future. The complete process of corporate strategy formulation should include: first, determining the vision, mission, and then strategic goals. Second, conduct strategic analysis, including internal analysis and external analysis. Third, make strategic choices, including business-level strategies and corporate-level strategies. Fourth, carry out strategy implementation, including organizational structure, control processes and compensation policies, and finally form your own unique advantages.

2. Competitive product analysis

Through competitive product analysis, you can understand your competitors' products and market dynamics at any time, and obtain the quality, appearance, packaging, and performance of products that compete with the enterprise. The advantages and disadvantages of trademarks, prices and services help companies quickly adjust themselves and maintain their product and marketing competitiveness.

3. Marketing Tools

1. Customer Information Acquisition Tool

Maike CRM, an online form creation tool, can collect and organize information to realize customer mining with message push.

2.H5 marketing page production tool

Yiqixiu, Baidu H5, Renrenxiu, Weike scene, etc.

3. WeChat Weibo operation tools

Editors: 96 WeChat Editor, 135 Editor, Xiumi.

Picture design: Maker Post, Lazy Design, Xiumi, Photo Network.

Material collection: Sogou WeChat, Xinbang, Qingbo big data.

Fan analysis: micro-data, Green Flora, Weibo analysts.

Comprehensive management: Kong Ming social management, Zhou Botong Weibo steward. (Shiwei Technology-Marketing Column)