Fuanna Fuanna Household Products Co., Ltd. was founded in August 1994. It is a company integrating advanced R&D and design centers, modern production bases, sound marketing service systems and efficient logistics and distribution systems. A well-known home textile enterprise with strong comprehensive strength.

Fuanna Company takes "creating a wonderful sleep life and building a century-old home furnishing brand" as its business philosophy. It has the noble, elegant and romantic "Fuanna", the exquisite, warm and fashionable "Xinerle" and the noble, The top luxury brand "VERSAI" - "Visa".

In recent years, Fuanna has been growing rapidly, with an average annual growth rate of more than 30%.

Development of Fuanna Fuanna is the first enterprise in the industry to introduce the franchise model. It has more than 900 specialty stores (counters) in major and medium-sized cities in mainland China, Hong Kong, Macao and the United States.

The company has established more than 20 branches in large and medium-sized cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Changsha and other large and medium-sized cities to deeply cultivate the market.

Fifteen years ago, Fuanna Home Textile Co., Ltd. settled in Shenzhen. Now Fuanna Home Textiles has become a leading brand in the home textile industry.

Relying on its strong brand appeal, Fuana has established 1,200 sales outlets across the country and has become strategic partners with the top ten domestic business systems.

It has also won a series of honorary titles such as China Famous Brand and Top 500 Chinese Brands.

Fuana has the most powerful R&D team in China, and has received careful guidance from top international designers. It has developed thousands of flower patterns, and more than 100 new flower patterns are promoted by terminals every year. With 7 design patents and 217 copyright registrations, it is the enterprise with the most independent intellectual property rights in the domestic industry.

In August 2004, Fuana grandly launched the artistic flat screen series products, which represent the highest level in the domestic bedding industry.

At present, only Fuana and one other foreign company in the world have achieved large-scale production of flat screen products.

In recent years, Fuana has received frequent good news, and has successively won the titles of "Chinese Famous Brand", "National Inspection-Free Product", "Top 100 Growing Enterprises in China", "Top 50 Private Enterprises in Shenzhen", "The Most Influential "Shenzhen Famous Brand", "Guangdong Province Famous Trademark", "The First Shenzhen Most Respected Enterprise" and other honorary titles.

In 2004, Fuanna fully launched the "Yangtze River Delta Strategy" and built a large-scale modern production and logistics center covering an area of ??150,000 square meters in Changshu City, Jiangsu Province.

In July of the same year, the first phase of the project, the factory covering an area of ??20,000 square meters, was completed and officially put into use.

At present, the company is planning to build a garden-style industrial park covering an area of ??nearly 100,000 square meters in Longhua, Shenzhen, laying a solid foundation for the company to take off again.

Fuana will be listed on the Shenzhen Stock Exchange in the near future (stock code: 002327), taking the road of group development.

In the next five years, the company's sales will reach more than 3 billion yuan, and it will grow into a world-class home textile enterprise.

Product positioning

Fuana brand positioning: a high-end domestic bedding brand, reflecting a luxurious and elegant style.

Brand appeal: Enjoy a healthy and comfortable sleep life.

Brand target: 25-49 years old, middle-to-high-income housewives who pay attention to the quality of life.

Product features: exquisite craftsmanship, high-end fabrics, unique styles, exquisite embroidery and the fabric pairs are all whole fabrics, without patchwork fabrics.

Product style: luxurious and elegant, endowed with fashion, taste and artistic style.

Patterns: beautiful and with artistic and cultural taste and connotation. Most of the cloth patterns are designed by famous foreign designers: such as Italian Faro Company, French Door Door Company, Salonsa Company, German BAR Company, and the United States. Leo Corporation et al.

In terms of fabrics: All sets have no connecting fabrics and are made of whole fabrics. The fabrics are mainly pure cotton, with high count and density, combing technology, soft texture and good water absorption.

In terms of style: mainly printing, combined with unique sewing technology and matching accessories, the form is perfect artistic effect.

Product structure: Suite type: four-piece set, five-piece set, quilt type Pillow type: Knorr pillow, comfort pillow, seven-hole lady pillow, lady pillow, rubber pillow, down pillow logo The meaning of Fuana Fuana's logo consists of two parts: background and foreground.

At the top of the foreground are two oval-shaped haloes surrounding the artistic transformation of the letter F. The artistic transformation is soft, dynamic and extensible, symbolizing Fu Anna’s ever-extinguishing vitality. The halo represents The whole composition of the united Fuanna people fully expresses Fuanna's characteristics of unity, upward movement, vitality and enterprising spirit; below are the artistic variants of "Fuanna" in English and Chinese, which fully demonstrate Fuanna's artistry and eclectic specialness.

The background of Fuana’s logo is composed of three colors: red, blue and white. Red represents enthusiasm and unrestrained, using warm colors to set off Fuana’s full vitality. Blue represents simplicity and depth, symbolizing Fuana’s sea-like nature. The tenderness, white represents purity and innocence, symbolizing that Fuanna people use their pure and sincere hearts to create a beautiful sleeping life for the public.

Red - the life and vitality of the enterprise Blue - the ocean-like survival power of the enterprise White - the pure and flawless survival nature of the enterprise Logo shape - a logo shape with a strong artistic style and full of life taste

Oval and F-shaped

It symbolizes that Fuanna people are down-to-earth, step by step, bravely climbing to the top of the industry, and making Fuanna brand spread all over the world.

Fuanna In 2000, Fuanna Company launched a simple, fashionable and warm brand - "Xinerle". The style positioning is mainly based on flower types, with rich colors and fresh tones, and uses embroidery lace and other decorative techniques. Presenting a warm and romantic European style.

Xinerle’s logo consists of a pattern and the English word “BRO”.

The Xinerle pattern has outstanding personality, novelty and uniqueness, as if it was drawn by a painter full of spirit. It is like a dynamic swan with wings spread and ready to fly. It is full of vitality and black lines. The background of "and" fully embodies the simple, bright, youthful and fashionable style; it is also like warm blooming petals, full of vitality, exquisite and all in one go.

The Chinese meaning of "BRO" in English under the pattern is "applause". "Xinerle" allows individuality to show off and cheers for youth! Fuanna In 2003, Fuanna Company launched the top brand "VERSAI" - "Visa", filling the gap in the high-end market of the domestic bedding industry.

Visa, a bedding brand full of the glory of human civilization, has become one of the top internationally recognized brands with its extraordinary graceful style and cultural connotation.

In the east of the world, in China, as the top international brand and the crown of the bedding industry, the charm of Visa is equally irresistible.

As a symbol of honor, Visa has set off a European trend of bedding fashion in China, and will create the ultimate noble and luxurious life for Chinese people who pursue high-quality life.

Visa's logo consists of two parts: graphics and English artistic variations.

The graphic is an artistic transformation of the letter V as the main body, supporting a crown, reflecting the "noble and luxurious" temperament of the Visa brand.

The English letters marked "VERSAI" are symmetrically surrounded on the left and right, representing Vessa's exquisite craftsmanship; the two horses support the crown on the left and right, revealing Vessa's noble aristocratic atmosphere.

The entire composition fully expresses the noble, classic, and royal-style characteristics of Visa; below is the artistic variant of the English word "Visa", which fully demonstrates the stable artistic characteristics and unique art of Visa breath.

The golden color of the Visa logo brings out the full vitality of the product. The gold color represents nobility and sophistication, symbolizing the special elegance of Visa.

The entire logo has an artistic style and is full of the life taste of the royal family, which fully reflects the "noble and luxurious" characteristics of the Visa brand.

Fu Anna Company established a wholly-owned subsidiary in 2004 to operate the "Holy Flower" brand that advocates "casual, relaxed and individual". It is positioned as a mass consumer brand and uses supermarkets as its main sales channel. Once launched, it was enthusiastically sought after by customers.

The logo of Holy Flower consists of patterns, Chinese and English, and the background is the emerald green of nature.

The Holy Flower pattern gives people a fresh, friendly and pleasing feeling. On the vast green grass, a colorful sunflower blooms to its fullest, expressing the beauty of life to its fullest! She is waving and smiling at you warmly! The pattern lines are soft and stretched, and the colors are rich and gorgeous. Colors such as emerald green, pink, light green, cobalt blue, medium yellow, violet, and orange are cleverly used.

The highly accessible "Holy Flower" shows its popular and civilian characteristics, embodying the "casual, relaxed and individual" style; English "SUN

FLOWER" The meaning is "sun flower", the most holy flower in nature, spreading light and warm fragrance to mankind.

Development History Fuanna Shenzhen Fuanna Home Decoration Products Co., Ltd. is a company with strong comprehensive strength that integrates advanced R&D and design centers, modern production bases, sound marketing service systems and efficient logistics and distribution systems. well-known home textile company.

In August 1994, Mr. Lin Guofang founded Shenzhen Fuana Home Decoration and Health Products Co., Ltd.; in August 1995, the company used new marketing methods to open the first domestic bedding store in Shenzhen; in 1996 —In 1998, the company began to develop direct-operated and franchised chain stores, and actively adjusted the structure of its product line, laying a solid foundation for the company's rapid development. In 1998, the company increased its brand promotion efforts and spent huge sums of money on integrated brand communication; In July 1999, in order to adapt to the further development of the company, it purchased 14,000 square meters of land in Nanshan District, Shenzhen City and built an office building and factory building with an area of ??25,000 square meters. In 2000, the company established 100 offices nationwide. A number of franchise chain stores have established its leading brand position in the domestic bedding industry; in September 2000, the company launched a second brand for young consumer groups - "Xinerle" based on its own development and market consumption needs. ; In May 2002, the company acquired a construction land of nearly 100,000 square meters in Longhua, Baoan, Shenzhen, which will be built into a world-class garden-style industrial park; in August 2002, Fuanna Company successfully passed SGS, the largest international quality certification company Organize and implement the ISO9001:2000 international quality management system certification.

On September 1, 2002, the General Administration of Quality Supervision, Inspection and Quarantine of China awarded Fuana the title of "China Famous Brand Product" at the Great Hall of the People, with product quality exempted from inspection for three years.

In 2003, Fuanna launched the top brand "VERSAI", bringing exotic style and noble quality to China; in 2003, Fuana joined forces with UFIDA, the first domestic ERP software brand, to successfully achieve sales The optimal optimization of network terminals has injected vitality into the high-speed operation of the enterprise; in January 2003, Fuana obtained the "China Quality Commitment? Integrity Management Enterprise (Brand)" certificate issued by the China Medium and Light Product Quality Assurance Center.

On March 26, 2003, Fuanna received the honorary certificate of "2002 Leading Brand in the Market Sales of Similar Products" issued by the China Chamber of Commerce and the China National Commercial Information Center at the Great Hall of the People.

In 2003, in order to encourage Fu Anna to create a Chinese famous brand, the Guangdong Provincial and Shenzhen Municipal Governments each awarded Fu Anna one million yuan, and the Nanshan District Government awarded Fu Anna 200,000 yuan.

In July 2003, Fuana was rated as "the favorite brand in the hearts of millions of citizens" by the Shenzhen Consumer Committee, Shenzhen Commercial Newspaper and "Consumption" magazine.

In February 2004, the project of Changshu Fuanna Company started grandly. Fuanna fully launched the "Yangtze River Delta Strategy" and will build a large-scale modern production and logistics center covering an area of ??150,000 square meters in Changshu; March 2004 On the 15th, Fu Anna won the title of "The Most Influential Shenzhen Famous Brand" in the "Most Influential Famous Shenzhen Brand" selection event organized by the Shenzhen Federation of Industrial Economics and others.

On May 24, 2004, at the Shenzhen Well-known Trademark Commendation Ceremony, "Fuanna" was recognized as a "Guangdong Province Famous Trademark".

Fuanna In July 2004, the first phase project of Fuanna Company in Changshu City, a factory covering an area of ??15,000 square meters, was completed and officially put into use; in August 2004, Fuanna launched a series of flat mesh products, representing Leading the highest level and latest fashion trends in the domestic and international bedding industry.

Currently, only Fuana and one other company in the world have achieved large-scale production of flat screen products.

In August 2004, at the 2004 China (Guangzhou) International Fashion Week, "Fuanna" was recommended by major media in Guangzhou and won the title of "Top Ten Most Fashionable Home Furnishing Brands in Guangzhou".

In September 2004, Fuanna participated in the "10th China International Home Textiles and Accessories Expo" and gained a lot; the Shengzhihua brand held an investment negotiation meeting in Changshu, with remarkable results.

On October 10, 2004, at the 2004 "National Inspection-Free Products" Commendation Conference held by the General Administration of Quality Supervision, Inspection and Quarantine, the three brands "Fuana", "Xinerle" and "Shengzhihua" At the same time, it was awarded the title of "National Inspection-Exemption Product". Fuanna was the only company to obtain inspection exemption for three brands at the same time at this meeting.

On November 13, 2004, at the awards ceremony held at the Great Hall of the People, Fuana Company was selected as one of the "Top 100 Growing Enterprises in China", ranking 49th, and won the "Most Investment Value Award". Ranked first among the selected bedding companies.

On November 30, 2004, Fuanna Company was awarded the title of "Top 50 Private Enterprises in Shenzhen in 2003".

On January 23, 2005, at the "Top Ten Influential Brands in China in 2004" press conference held in the Great Hall of the People, Fuana was awarded the title of "Top Ten Influential Brands in China's Industry". Chairman Lin Guofang Won the honorary title of "Top Ten Outstanding Entrepreneurs in Brand Building in China".

On March 30, 2005, at the "Fourth Member Congress of the China Home Textile Industry Association" held in Ningbo, Lin Guofang, chairman of Fuanna Company, was elected as the vice president.

On August 8, 2005, Fuana's high-tech intelligent product "Zero Pressure Memory Intelligent Pillow" passed the strict scientific and technological certification of the "Chinese Preventive Medicine Association" and was included in the Chinese Preventive Medicine Association's Healthy Golden Bridge Key Project .

Fuana became the first bedding brand in China to pass this certification.

On August 16, 2005, supported by the Shenzhen Municipal Labor and Social Security Bureau and the Municipal Industry Association Service Department, the first "Shenzhen Most Respected (Most Influential) Enterprise" was hosted by the Municipal Enterprise Evaluation Association The election results were announced, and 50 companies including Fu Anna were elected.

Fuana is the only company in the bedding industry selected as the "Most Respected (Most Influential) Enterprise in Shenzhen".

On August 19, 2005, the "Seminar on Professors from Top Ten Academy of Fine Arts Solving the Mystery of Fuana Product Development" was held in Shenzhen.

This is the first time that the top ten domestic art academies have held a seminar on the research and development of a well-known home textile company.

On August 23-25, 2005, at the "11th China International Home Textiles and Accessories Expo", Fuana held high the banner of "Big Home" and brought the "generous, European" style It was performed brilliantly and successfully.

On August 23, 2005, at the award ceremony of the China International Home Textile Design Competition, the results of the competition were announced, and the "Urban Oasis" series of Fuanna Company's entries won the Gold List Award.

On August 26, 2005,

Fuanna passed the ISO9001:2000 version certification renewal audit of SGS, the world's largest quality certification agency.

On September 1, 2005, at the "2005 China Famous Brand Products and China World Famous Brand Products Commendation Conference" hosted by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, "Fuanna" successfully passed the review and was awarded the "China Famous Brand Product" again. "Famous Brand" honorary title.

From October 15th to 20th, 2005, Fuana once again made a wonderful appearance at the Guangzhou (Autumn) China Export Commodities Fair, becoming the focus of attention from all walks of life. Thousands of merchants visited, and the intended turnover reached 600 Thousands of dollars.

On October 8, 2005, Fuanna was awarded three honors: "Guangdong Province Famous Brand Product" and "District Chief Quality Award" of Nanshan District, Shenzhen City, and was awarded the Enterprise with Outstanding Contribution to Economic Development of Nanshan District "Green Pass".

On November 18, 2005, at the 2005 Guangdong Home Textile Industry Association membership meeting, Lin Guofang, chairman of Fuana Company, was elected as the honorary president.

On December 8, 2005, after strict evaluation by the review team, Fuanna was awarded the title of "China Environmental Protection Foundation Green Product Award".

In June 2015, Fuanna announced that it would invest in the export e-commerce company Zhejiang Zhiyu, officially entering the cross-border e-commerce industry.

In this investment, Fuana used its own funds to subscribe for 5% of the shares of Zhejiang Zhiyu Information Technology Co., Ltd. at a premium of 22.5 million yuan

The profits behind Fuanna bedding products

Founded in August 1994, it is a well-known home textile enterprise with strong comprehensive strength that integrates advanced R&D and design centers, modern production bases, sound marketing service systems and efficient logistics and distribution systems.

Fuanna Company takes "creating a wonderful sleep life and building a century-old home furnishing brand" as its business philosophy. It has the noble, elegant and romantic "Fuanna", the exquisite, warm and fashionable "Xinerle" and the noble, The top luxury brand "VERSAI" - "Visa".

In recent years, Fuanna has been growing rapidly, with an average annual growth rate of more than 30%.

Fuanna is the first company in the industry to introduce the franchise model. It has more than 900 specialty stores (counters) in major and medium-sized cities in mainland China, Hong Kong, Macao and the United States.

The company has established more than 20 branches in large and medium-sized cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Changsha and other large and medium-sized cities to deeply cultivate the market.

Fifteen years ago, Fuanna Home Textile Co., Ltd. settled in Shenzhen. Now Fuanna Home Textiles has become a leading brand in the home textile industry.

Relying on its strong brand appeal, Fuana has established 1,200 sales outlets across the country and has become strategic partners with the top ten domestic business systems.

And has won a series of honorary titles such as Chinese Famous Brand and Top 500 Chinese Brands.

The following are the main investment cities and regions for Fuanna Home Textiles in 2009:

Fuanna has the most powerful R&D team in China and has received careful guidance from top international designers. It has developed a total of There are thousands of styles, and there are more than 100 new styles promoted by terminals every year. It has 7 design patents and 217 copyright registrations. It is the enterprise with the most independent intellectual property rights in the same industry in China.

In August 2004, Fuanna grandly launched the artistic flat screen series products that represent the highest level in the domestic bedding industry.

At present, only Fuana and one other foreign company in the world have achieved large-scale production of flat screen products.

In recent years, Fuana has received frequent good news, and has successively won the titles of "Chinese Famous Brand", "National Inspection-Free Product", "Top 100 Growing Enterprises in China", "Top 50 Private Enterprises in Shenzhen", "The Most Influential "Shenzhen Famous Brand", "Guangdong Province Famous Trademark", "The First Shenzhen Most Respected Enterprise" and other honorary titles.

In 2004, Fuanna fully launched the "Yangtze River Delta Strategy" and built a large-scale modern production and logistics center covering an area of ??150,000 square meters in Changshu City, Jiangsu Province.

In July of the same year, the first phase of the project, the factory covering an area of ??20,000 square meters, was completed and officially put into use.

At present, the company is planning to build a garden-style industrial park covering an area of ??nearly 100,000 square meters in Longhua, Shenzhen, laying a solid foundation for the company to take off again.

Fuana will be listed as soon as possible and follow the path of group development.

In the next five years, the company's sales will reach more than 3 billion yuan, and it will grow into a world-class home textile enterprise.

Corporate Culture

“School, Army, Family” School:

During the development process, Fuanna has cultivated a large number of sales, management, and R&D technical talents. It is known as the "Whampoa Military Academy" of China's home textile industry.

Currently, the company has more than 3,000 employees across the country, and more than 500 managers at the headquarters. They assume important responsibilities in various positions and are the backbone of Fuanna's growth and expansion.

Fuanna regards talents as the most valuable asset of an enterprise. The company has established a talent echelon with a reasonable structure that can meet the needs of rapid development in the future.

Built a strong ad hoc employment culture.

Personnel policies including "selecting the best talents" and "promoting the capable, giving up to the mediocre, and demoting the mediocre" have set up a broad stage for talents to stand out.

The talent service awareness of "training is the greatest benefit" has been established among all employees. Through a combination of various methods such as inviting people in and sending them out, huge sums of money are invested every year to provide all-round training for employees, and they have been hired successively Dozens of well-known lecturers in the marketing and management circles at home and abroad provide centralized training for the company's employees; it has established long-term cooperative relationships with many well-known domestic training companies such as Yancheng, and exports employees for external training.

Military:

The company regularly conducts military-style training for employees to exercise teamwork spirit, sharpen will and standardize operations, making Fuanna's young team more creative and combative. and execution ability, which well embodies the concept of "Fuana is an army".

Family: Based on the concept of "Fuana is a family", the company respects and affirms the dignity, rights and contributions of every employee, and strives to provide employees with a good working, learning and living environment and a warm living atmosphere, so that employees can Fully feel the care and warmth of home.

On such a stage that pursues beautiful art and beautiful life, Fuanna employees give full play to their talents, and while dedicating beautiful products, they also add to the artistic and cultural connotation of Fuanna.

Reference materials

China Quality Network

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China Textile Network

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Be smart

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