The main differences between dealers, agents and distributors are as follows:

1. The main rights of the three are different

Distributors have the right to decide prices. Taking ownership of goods and reselling them carries various risks.

An agent handles business on behalf of an enterprise, and is a business activity in which the manufacturer gives the merchant a commission amount. The ownership of the goods represented belongs to the manufacturer.

Distributors have independent operating organizations, own the ownership of goods (buy out the manufacturer's products/services), obtain operating profits, and operate in multiple varieties.

2. The three environments are different

A distributor is a completely independent businessman who is not bound by distribution companies and individuals. He can distribute products for many manufacturers.

Agents must regularly engage in activities entrusted by others, and their business activities are subject to the guidance and restrictions of suppliers.

The process of business activities is not or rarely restricted by suppliers, and the responsibilities and rights are equal to those of suppliers.

Extended information:

Management model of dealers

1. Establish a comprehensive communication system platform between the headquarters, dealers and franchise stores to maintain The timely contact between the two facilitates business exchanges between the two parties. For example, Renxin Bank's internal Tiantong system can release product and business information in a timely and accurate manner and share it with 500,000 agents in a timely manner.

2. The company headquarters must maintain its strong position and cannot allow the dealers and franchise stores below to easily break away or set up their own businesses. Always establish that the company headquarters is the legal owner of the business model, and all brand intellectual property rights, such as trademarks, patents, packaging designs, etc., belong to the company headquarters.

3. Distributors and franchise stores sign a responsibility letter with the headquarters to stipulate the responsibilities and obligations between them, and both parties shall exercise their responsibilities and obligations in accordance with the regulations.

4. Dealers and franchise stores must act in accordance with the rules and regulations of the headquarters and cannot have their own set of rules and regulations. The headquarters should communicate with it in a timely manner so that dealers and franchise stores maintain the same service standards and price system as the headquarters.

5. Dealers and franchise stores are required to have consistent decoration and uniform signs inside and outside the store, and random replacement is not allowed.

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