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The development course of Beijing Tengbaojia Furniture Co., Ltd.
From 65438 to 0999, in the east of the world, 20 China cabinet designers led by Dong Chunwei realized that the whole cabinet would definitely change people's needs for life. With a start-up capital of 300,000 yuan and a firm determination to turn R&D achievements into successful products, these 20 designers started their business in a rented office in Beijing. This young company was named "Totem Garbo" (totem, symbolizing a belief). In the course of the company's development, Totem Garbo has the courage to innovate and achieved a number of major technological breakthroughs, including the first furniture manufacturer to introduce European E 1 and E0 environmental protection concepts into China, and the first company to apply world-class hardware to kitchen furniture.

On August 1999 and 12, Totem Garbo officially released the first set of integrated cabinets. Since then, China cabinet industry has entered the era of integrated kitchen. Entering the market with a brand-new attitude quickly ushered in the widespread concern of the market.

In 2000, due to bold design and foreign style, coupled with rigorous production technology. By the beginning of 2000, our sales doubled and our team expanded to 50 people. In the first half of the year, we began to expand our factory. With the increase of output, the newly expanded factory was not enough, so we moved to our second factory at the end of 2000, an 800-square-meter factory in Shuangqiao. At the end of the same year, we did something that changed the company's fate, and participated in the first kitchen exhibition in Beijing at a cost of 1.5 million yuan. Due to catching up with the last welfare housing distribution, the design was avant-garde and bold, earning all the expenses of the first exhibition, and recruiting the first dealer of Totem Garbo-Baotou dealer. In this exhibition, due to bold design and excellent products, oriental home Building Materials City, Beiran Building Materials City and Jiahe Mei Jia Building Materials City took a fancy to it and quickly reached cooperation, thus entering the mainstream building materials market.

In March, 20001,Mei Jia Totem Garbo Store and North Fourth Ring Road Easyhouse opened one after another, which marked that Totem Garbo began to enter the mainstream market. In the overall cabinet market in Beijing, Totem Garbo has formed a unique design style with its bold colors and strong contrast design, which quickly attracted the recognition of the industry. In the same year, the hardware of Blum, the world's first hardware manufacturer, was introduced, and the positioning of high-quality cabinets began. In April, he participated in the China Kitchen and Bathroom Facilities Design Competition co-sponsored by China Building Materials Industry Association and China Light Industry Federation, and won the Best Design Award and the Expert Special Recommendation Award.

At the beginning of 2002, Totem Garbo entered a period of rapid development and introduced a large number of talents. And began to establish a national marketing center, and opened a 1 1 store in Beijing within one year, and at the same time entered the community marketing. In the same year, Chengdu Branch was established and became the largest cabinet shop in Southwest China. At the end of the year, Totem Garbo attracted 28 merchants in the national market and began to establish a learning enterprise organization.

In 2003, the concept of personalized design was introduced, thus establishing the important position of Totem Garbo in China cabinet industry. In the same year, Totem Garbo expanded its brand marketing. As the radio announced that Totem Garbo was a cupboard, Totem Garbo ushered in a year of rapid development. In April, it opened a 3000-square-meter Fangzhuang flagship store and expanded other industries. Suzhou Huitai Electric Appliance Company, Totem Jiezhuang Company and Jiezhuang Electric Kitchen were established respectively, and they began to consider stylized decoration design. We launched E0-grade environmental protection board, designed top-grade environmental protection board, introduced a large number of talents, and established the first ERP management system in furniture industry. At the same time, improve the customer service system, arrange a mobile customer service station between Beijing's third and fourth ring roads, and solve customer problems within 2 hours. With these classic cabinet products with leading technology and excellent service, Totem Garbo has climbed to the top of the cabinet industry in China and become the largest manufacturer in the industry. Its brand ranking and retail market share are among the top three in the industry, and it is praised as "kitchen expert" by the industry.

On June 5438+ 10, 2004, Beijing Totem Garbo held a large-scale promotion activity for the first time, ordering 633 sets in Beijing Eleventh Golden Week, and completing more than a thousand sets in a single month for the first time, which laid the foundation for gaining more consumers' recognition in the future.

June 5438+October 2005 10, Totem Garbo purchased 100 mu of production land in Beijing Daxing Economic Development Zone, and built the largest cabinet production base in Beijing. In March of the same year, we cooperated with B&; Q) Establish a system to reach a strategic alliance, fully follow up the China market of B&Q, and set up a Shanghai branch in April of the same year with a team of 65,438+000 people. Open 17 stores in Shanghai within one week. Rapidly expand the East China market, opening 40 direct stores and 28 dealerships throughout the year. We use love to turn the idea of environmental protection and high quality and your dream into reality.

In 2006, Totem Garbo provided high-quality and professional products and services to more than 1 10,000 families every year, and at the same time satisfied the public's pursuit of fashionable and personalized family kitchens.

In June 2007, it passed the international ISO900 1 certification, won the most valuable building materials brand award in China furniture industry and the top 100 enterprises in China kitchenware industry, and began to establish a strategic shift with distributors as the core channel.

In 2008, after nine years of tempering, we are more brilliant, personalized design, and value-for-money prices, leading the forefront of this beautiful era with us.

2009 ushered in the tenth year of Totem Garbo. In June of the same year 1, he entered the children's furniture industry and founded Tu Tu Jiajia children's furniture brand. At the same time, well-known brands such as Totem Garbo, Yanjing Beer and Niulanshan Erguotou won the "Beijing Famous Trademark".

Totem Garbo Business School was established on 20 10 to create a better platform for employees, build a grand blueprint for enterprises and become a century-old enterprise. In the same year, Totem Garbo made strategic adjustment, combed the company's process and cost control, expanded from traditional sales channels to e-commerce and community marketing, and held high the brand-new banner of personalized design.

20 1 1 On July 4th, 2008, the history of 12 will be ushered in by the totem garbo. As a reincarnation, we began to think more about how to make the enterprise bigger and stronger and bring happiness and satisfaction to customers and our employees. This is a major event with a long way to go.

Our values

Totem Garbo Company and its employees solemnly promise that the following four core values are the foundation of all our work:

Achieving customers-We are committed to the satisfaction and success of every customer.

Entrepreneurial innovation-we pursue innovation that is vital to both customers and companies, and at the same time promote the realization of innovation quickly and effectively.

Integrity-We advocate trust, honesty and sense of responsibility, both internally and externally.

Diversity wins-we advocate mutual understanding, cherish diversity and look at our culture from a global perspective.

Adhering to the tradition of innovation and Excellence.