This is a legendary enterprise: it started from a little-known small handicraft workshop and created the first well-known Chinese trademark in the province’s dairy industry. After 25 years of competition and development, Xi’an Bank has Qiao Group Co., Ltd.'s flagship product "Qin Terracotta Warriors" brand series of milk powder has become a well-known brand in the province. Not only that, the company also invested 300 million yuan, introduced 30 production lines from the United States, Denmark, Switzerland, Germany, and France, and developed nearly 50 kinds of liquid milk. The annual milk output is 130,000 tons, ranking first in the province; fixed assets are nearly 10 100 million yuan, and the total profits and taxes paid were nearly 100 million yuan; in 2004, Yinqiao's sales revenue reached 1.06 billion yuan, becoming a giant of the province's leading large-scale dairy enterprise and an outstanding leader in the dairy industry. The bank founded by Liu Huaguo, deputy to the National People's Congress and chairman Bridge enterprises have made useful attempts to solve the "agriculture, rural areas and farmers" issues. "Company base farmers" bring about a green industry

In early spring, when the reporter was interviewing Renliu Township in Lintong District, he saw the largest dairy farming community in the township: rows of neat cowsheds, with Offices, veterinary rooms, sterilized changing rooms, cow farrowing rooms, as well as modern equipment such as automatic milking stations and silage feed. The community covers an area of ??more than 110 acres, has more than 400 dairy cows, and produces more than 4 tons of fresh milk per day. There are 26 similar dairy communities of a certain scale in Xiangqiao Town. In addition, there are 12 cattle farms with more than 100 cattle built with a total investment of more than 50 million yuan. According to reports, Xiangqiao Town used to be very poor. After the development of the cattle breeding industry, now there are 3,200 of the 4,700 farmers in the town raising dairy cows. There are 11,860 dairy cows in the town. The annual fresh milk income is more than 110 million yuan, accounting for more than 60% of the total agricultural income. This is just a microcosm of Yinqiao’s “base farmers”.

In 1979, Yinqiao pioneered the development model of "company, base, farmer", which changed the way of survival of local farmers and enabled thousands of farmers to join the industrial army. Since then, the industrial chain that has formed a community of interests with farmers has continued to extend. Under the operating model of "factory loans, farmers raise cattle; factory households are linked, and the loans are repaid with milk", Yinqiao has paid a total of more than 500 million yuan to dairy farmers for fresh milk.

In the process of building China's Shaanxi and Guanzhong dairy industry belts, Yinqiao continues to expand and develop its own milk source bases in Lintong, Jingyang, Qianxian, Zhouzhi, Huxian, Lantian, Weinan and other places, establishing nearly With 50 large-scale dairy farming communities, more than 10 large-scale modern technology demonstration cattle farms, more than 210 mechanical centralized milking stations, and nearly 100,000 cows, it has become a dairy giant backed by an industrial army of hundreds of thousands of households.

Adjusted product structure and shortlisted for Chinese Well-known Trademarks

In 1996, Yinqiao took the lead in the national dairy industry to pass ISO9001 quality system and product quality international certification, and obtained the golden key to open the international market. , "Qin Terracotta Warriors" have gone abroad and been exported to Singapore, the Philippines and other countries and Hong Kong, with sales outlets all over the country.

In 2002, the "Qin Terracotta Warriors" brand milk powder was rated as a Chinese famous brand product, achieving zero breakthrough in China's famous brands in our province and even the northwest region. At this time, the "Yinqiao brand" liquid milk developed by Yinqiao was also successful. In 1999, Yinqiao hired Professor Sheng Yanling, a well-known domestic liquid milk expert and the founder of my country's active lactic acid bacteria beverages, with a high salary to establish a liquid milk production R&D center, introducing production lines and packaging equipment from Germany, the United States, France, Sweden and Denmark, and investing 120 million yuan. A production line with a daily production capacity of 300 tons of "Yinqiao brand" liquid milk was built in Lintong Development Zone; in 2003, Yinqiao used 180 million yuan of treasury bond support funds from the State Planning Commission to build a second-phase liquid milk expansion project covering an area of ??more than 40,000 square meters, introducing More than 20 pieces of world-leading equipment have increased the daily production scale of liquid milk to more than 1,000 tons, with an annual output value of 2 billion yuan, and production and sales accounting for 60% of the total production.

Today, the "Qin Terracotta Warriors" brand milk powder not only dominates the dairy market in our province and even the northwest, but has also been rated as a high-quality product for six consecutive years in the national dairy industry spot inspections of the General Administration of Quality Supervision, Inspection and Quarantine.

In December 2003, two major series of Yinqiao products were awarded the titles of "National Inspection-Free Products" and "Green Food", and were recognized by eight national ministries and commissions as "Designated Production Enterprise of Chinese Student Drinking Milk" and "National Key Leading Enterprise in Agricultural Industrialization" ; In November 2004, Yinqiao won the title of "China's Well-known Trademark". Last year, Yinqiao achieved revenue of more than 1 billion yuan and paid dairy farmers more than 200 million yuan in milk fees.

Use the famous brand effect to enter the high-tech field

Visiting Yinqiao’s modern production line is dizzying. The "Qin Terracotta Warriors" milk powder and "Yinqiao" liquid milk series each have more than 20 series and more than 50 varieties. Taking advantage of the famous brand effect, Yinqiao focuses on "agriculture, rural areas and farmers", actively develops and expands the animal husbandry industry, continuously expands outwards, and marches into high-tech fields. Last year, Yinqiao invested more than 20 million yuan in establishing dairy branches with an annual output of 5,000 tons in Qianxian County and Kuitun, Xinjiang, and successively put into production; a number of dairy projects to be developed in cooperation with neighboring provinces have entered the implementation stage. In 2003, Yinqiao's biggest achievement was the successful listing of its shares in Singapore, becoming my country's first dairy company listed overseas. At present, Yinqiao has nearly a hundred products to be developed. This year, the third phase of the project will be stationed in Xi'an High-tech Zone, getting involved in the high-end field of dairy products, and developing high-tech dairy products of probiotic fermented milk. At present, Yinqiao is not only a famous brand enterprise in China, but also rich in talents. Dozens of experts and professors in the food industry at home and abroad and a large number of talents with both ability and political integrity from major universities across the country have applied for Yinqiao to participate in Yinqiao's corporate management and Marketing, this type of talent accounts for more than 60% of the total number of employees.