1. Simplicity

Looking at all kinds of successful product trademarks, whether it is the trademark of KFC’s kind white-haired old man, or the simple graphic trademarks of Mercedes-Benz and BMW; whether it is Li Ning , Kappa’s simple letter trademarks, or the simple graphic letter trademarks of Apple, Nokia, HTC, etc. None of these trademarks are extremely complex trademarks, because only simple ones can be remembered by people!

2. Eye-catching

A successful trademark must also be eye-catching. For example: KFC and McDonald's. No matter which city or country you are in, as long as you see the grandfather, you will know it is KFC, and as long as you see the M, you will think of McDonald's. , so it is very important to make a trademark eye-catching among many trademarks!

3. Integration

How to integrate corporate culture, product characteristics and cultural elements into more Integrating it into the logo of the product is also very important, but it is very difficult to truly achieve this, so designers from all walks of life have appeared. Many companies have chosen the bounty design method for product trademark design. , just like Zhiqi Taobao Mall changed its name to Tmall, Taobao Mall's approach is to offer rewards for trademarks, so that it can draw on the public's eyes and aesthetics, and this is also a very effective way at the moment. In fact, in addition to the trademarks of each company's products In addition, the symbols of a country and a city also have a similar effect, just like every Chinese and every Chinese son and daughter will be very excited as soon as they see the five-star red flag or hear the March of the Volunteers!