I get a headache when I think of the name, and I feel weak when flipping through the dictionary. Still have no idea how to name your trademark? Why is it so difficult to find a good name that is unprecedented and unprecedented?

You need some ideas to give you inspiration when naming your trademark!

Regional law

Links corporate product brands with place names, so that consumers can trust the region and then develop trust in the product.

The famous Tsingtao brand beer is a product named after the place. When people see the word Qingdao, they will think of the city's magnificent scenery of "red tiles, yellow walls, green trees, blue sea and blue sky" , so that consumers can identify with Tsingtao Beer based on their identification with Qingdao.

Similarly, the rapidly growing Mengniu brand of dairy products uses the abbreviation of Inner Mongolia, "Meng", as an element of the corporate brand. As long as consumers see the word "Meng", they will think of wind blowing grass. After seeing the spectacular sight of cattle and sheep, they began to trust Mengniu products.

It can be seen that the distinctive regional name is connected with the company's products. The method of determining the brand can help promote consumers' recognition of the brand by leveraging regional accumulation. But sometimes many companies name their companies or products after regions, which can also cause confusion.

Chinese and foreign methods

Use Chinese characters and letters or a combination of both to name the brand, so that consumers can have a "foreign" feeling about the product, thereby promoting product sales. For example, "TCL" uses English letters alone: ??the "Joyoung" brand uses the English "JOYOUNG" transliteration as the brand, adding a "foreign style": the English "HiSense" of "Hisense" is "HighSense" in the eyes of foreigners, that is The meaning of "high sensitivity and high definition" has laid a good foundation for the product to be introduced to the world.

For details on how to choose a company’s English name, see Bajie’s other article “Collected! The 5 most common ways to choose an English name for a business! 》

Business name method

Name the company name as a product brand. Such as: Philips Electric, Sony Electric, Sanyo Electric, and many famous car brands, food brands, KODAK film, IBM, 3M, Haier, Hisense, Chunlan, Midea, Marlboro, Royalstar, etc.

Famous foreign brands generally use abbreviations, such as IBM, 3M, and NEC, which use abbreviations, that is, the first letters of each word in the company (enterprise) name are organized to form a new The words are characterized by conciseness, but they cannot describe the characteristics of the enterprise. Using the corporate name method to name product brands is conducive to the formation of product brands and corporate brands that promote each other and effectively enhance the corporate image.

Name method

Use the name of a celebrity, star or company founder as a product brand, make full use of the value contained in the name, and promote consumer recognition of the product. For example, the "Li Ning" brand is the gymnastics prince Li Ning who used his sports star effect to create a famous brand of Chinese sports goods. The world-famous "Dell" computer is a brand named after its founder, Dell. There are also "Wang Zhihe fermented bean curd", "Zhang Xiaoquan scissors", "Ford Motors", "Deng Yaping Brand Sporting Goods", "HP", "Jordan Sports Shoes", "Panasonic Electric", "Honda Motors", etc. Naming a brand with a person's name can increase awareness.

Time and space method

Using the historical origins related to the product as an element of product brand naming, so that consumers can have an authentic sense of identity with the product. The well-known "Daoguang Twenty-Five" wine was discovered in June 1996 when the old Lingchuan winery was relocating, and four wooden bottles dating from the Yisi year of Daoguang in the Qing Dynasty (1845 AD) were accidentally unearthed that had been hidden underground for 152 years. Wine sea (ancient wine container). The State Administration of Cultural Heritage and the Jinzhou Municipal People's Government organized archaeological and wine-making experts to identify these tribute wines, which had been stored in caves for a century and a half, as "rare in the world and rare national treasures."

The company then seized the cultural wealth endowed by history and named the new product liquor blended with this wine "Daoguang Twenty-Five". "Wine has the fragrance of aging." As long as consumers see "Daoguang Twenty-Five", they will feel like they are drinking ancestral wine. Therefore, using the time and space method to determine the brand can quickly gain the favor of consumers with the help of the profound connotation given by history to the brand.

Number method

Use numbers to name the brand, borrowing people’s association effect on numbers to promote the characteristics of the brand. For example, the brand meaning of "Sanjiu Pharmaceutical" is: "999" long-lasting health, long-lasting career, and eternal friendship.

"7-11" is the world's largest retailer and convenience store franchisor, with 21,000 convenience stores in North America and the Far East. The company named the company after "7-11", which means it launched in 1946. Named after the service feature of store opening hours from 7 a.m. to 11 p.m. that is very popular among consumers, it has become a world-famous brand.

Brands that use this method include "001 Antenna", "555 Cigarettes", "505 Shengong Vitality Bag", "Samsung Electronics", "Sany Heavy Industry", etc. The use of digital nomenclature can enable consumers to enhance differentiated recognition of brands.

Effect method

Name the brand after the efficacy of the product, so that consumers can identify with the efficacy of the product through the brand. For example, "Brain Relaxation" is a brand of nutritional oral liquid that "strengthens the brain and improves intelligence": "Rejoice" shampoo is named after the product is dedicated to allowing users to have elegant and smooth hair: "Kangchiling", The "Liu Bi Zhi" toothpaste is named after the toothpaste's preventive and therapeutic effects on teeth.

Using the efficacy method to name brands can make consumers think of the functions and effects of the product when they see the brand name. There are also "Kuai Yi Tong", "Kuai e Point", "Hao Ji Xing", "Xie Li Ting" and so on.

Target method

Associate the brand with the target customers, thereby creating a sense of identification among the target customers. "Tai Tai Oral Liquid" is a blood-tonifying oral liquid for women produced by Tai Tai Pharmaceutical. This brand allows consumers to know that this is a nutritional supplement specially designed for married women as soon as they see the product.

Similarly, the brand "Prince Milk" immediately reminds people that it is a dairy product for children, as well as "Goodbaby" strollers, "Wahaha" children's oral liquid, and "Guaiguai" children's products. Food, but also a great brand for children’s products.

The famous brand "Business Tong" directly targets those bosses who are "promising" in the shopping mall, creating a miracle of electronic products. Using the target method to name your brand has a powerful effect on gaining consumer recognition.

Image method

Use animals, plants and natural landscapes to name your brand. For example, the "September Wolves" costumes give people a wild and brave feeling, reminding people of the classic plot of "Dance with Wolves": the "Holy Elephant" floor gives people the image of a floor that is difficult for elephants to trample; There are also "big red eagle", "panda", "jaguar", "peony", "green bamboo" and so on. Using the image method to name the brand, with the help of images of animals and plants, can make people associate and feel friendly, and improve the speed of cognition.

Value method

Name the brand with the concise language pursued by the company, so that consumers can feel the company's values ??when they see the product brand. For example, Shanghai "Shengda" Network Development Co., Ltd. and Hunan "Yuanda" Enterprise highlight the company's lofty pursuit of value. Fujian "Industrial Bank" embodies the value pursuit of "prosperous business". The brands of "Tong Ren Tang" in Beijing and "De Ren Tang" in Sichuan highlight the pharmaceutical company's pursuit of "cultivating benevolence and benefiting the world and maintaining health".

Another example is Bajie, whose name sounds similar to the “trademark” service category, which also conveys Bajie’s values ??of providing excellent services to customers. Using the value method to name your brand is of great significance for consumers to quickly feel the corporate values.

Biao Xiaomei has something to say: Using the above method, it is recommended that all words that fit the set direction be written down, no matter how long or short, good or bad, elegant or vulgar. The more the better. Then combine, split, abstract, summarize, etc. the written names, and try again and again until you get some names that are easy to read, easy to remember, and have some meaning.

(Part of the content of this article comes from the Internet)

Click ""Consultation"", if you have trademark and brand needs, call Bajie consultants.