It is an Italian sports and sports brand.

FILA is one of the top ten sports brands in the world. It is mainly engaged in the development of products related to elegant sports such as tennis, skiing, golf, yoga, and racing. The bright and bold design style, outstanding elegance and unique product functions make FILA unique in the world's top sports brands and famous all over the world.

As a fashion sports brand, FILA is no stranger to Chinese consumers. FILA's fashionable and energetic image, novel design and high-quality products have left a deep impression on consumers. As a sports brand that constantly breaks the rules, FILA continues to meet the needs of different consumers with its innovative and design-rich products. The cutting-edge original products in the past have become today's golden classics.

Extended information

Brand trademark: trademark Fila (Fila) sporting goods company in Rome, Italy hired a Japanese designer in 1972 to design the trademark for fila. So the trademark with the letter f as the main element came out, and was greatly appreciated by Fila’s Italian boss.

This letter f is very creative, using beautiful and plump geometric patterns, with a strong sense of artistic beauty, which is consistent with Italy's long-standing artistic atmosphere. Therefore, to this day, fila still has no plans to change its trademark. Development of FILA In 1911, the Fila brand was founded by the Fila brothers in BIELLA at the foot of the Italian Alps.

Reference materials Baidu Encyclopedia-FILA