Tutorial on applying to add categories in Tmall Mall

1. Log in to Tmall Mall. After logging in, click Merchant Center - Store Management - Brand Management to find the new category brand you want to apply for. , and then click Category Management in the operation bar on the right.

Note: 1) Only authorized brands will have access to category management

2) When adding a category, the brand needs to be in the brand library of this category. , if it is no longer in the brand library, you need to self-recommend the brand. Only after the self-recommendation review is passed can you submit the application for adding a category again.

2. After entering, click Apply for a new category in the upper left corner and select the new category you want to apply for.

Note: 1) If the check box is gray, there is no Method is checked, which means that the categories under your brand are under application, application failed, under editing, or have been applied for and approved in the new system and have been authorized, so there is no need to apply again.

2) If there is no category you want to apply for in the category display box, it means that the category under the brand does not currently exist in Tmall’s investment scope, and you cannot apply.

3) Category authorizations that have been successfully applied for by mailing materials will not be affected. You can check it directly in the product system, and there is no need to apply again.

3. After selecting the category, click Next to fill in the trademark registration number or upload the product list

4. Upload the company qualifications or brand qualifications

Note: 1) If the corresponding qualifications have been submitted, the system will automatically display them, and there is no need to submit again

2) If the corresponding qualifications have not been submitted, or the previously provided qualifications have expired, you can click to upload , enter the qualification upload page

3) Click Upload Qualification to upload the qualification. After the upload is completed, click Finish, and then follow the same steps to continue adding other qualifications.

5. After clicking Submit, you can check the review progress of this brand

Note: 1) If the application has not entered the review stage, you can click Withdraw Edit to make modifications

2) The Tmall platform will complete the review within seven working days. You can check the review progress and results on the category management page

3) If the category application passes the review, The authorization time of this category will be displayed in the authorized category, and you can also publish products here

4) If the application is not approved, it will be displayed in the category under application. You can click directly Continue editing, check the reasons for failure, and resubmit the application after modification

5) If the application does not meet the requirements of the Tmall platform, it will also be displayed in the category in the application. You can directly move the mouse Go to View Failure Reasons for details

Introduction to the advantages of Tmall’s resources:

① After Tmall’s targeted investment promotion, unless the brand operates very well, it will have a chance to get Tmall’s feedback. To invite.

② There will only be fewer and fewer openings for Tmall investment. If the products, brands, and companies do not have sufficient market competitiveness, visibility, and influence, they will no longer be able to enter, no matter how complete the qualifications are. .

It can be understood that after Tmall's efforts to eliminate the rough and refine, and after the big waves (including those that cannot be renewed), the corresponding brand support for Tmall will become greater and greater. < /p>

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