Tips for opening a good clothing store

Introduction: Clothing is the first of basic necessities, food, housing and transportation. The clothing industry can be said to be an eternal sunrise industry. Even in the face of the rapid development of Taobao e-commerce, Clothing stores are still a store entrepreneurial project chosen by many people. So, how to open a good clothing store? Let’s take a look at the skills of opening a clothing store.

Many people still want to open a clothing store, but now, it is not easy to open a good clothing store. How to open a clothing store? What are the skills for opening a clothing store? How can we face the competition from e-commerce and the bidding of nearby stores? When we start to open a clothing store, we need to master a lot of things in terms of address selection, opening promotion, purchase, etc. , keep learning.

Get the goods

30% of the goods, sell for 70%

As the saying goes, 30% of the goods, sell for 70%. During this period, remember not to choose what you love, only what is easy to get rid of. Some people think that with a good supply of goods, business is guaranteed, but this is not the case. For example, I take 10 pieces of small shirts that cost 20 yuan each. One piece was sold for 145 yuan, and one piece was sold for 80 yuan. For the rest, I asked myself to sell one piece every day, but it must be higher than 80 yuan.

The value of clothes lies in the process of selling them. How many customers are in need of clothes? Women buy clothes because they enjoy the process of buying them. Women who buy clothes in these price ranges will not take you seriously. They just think they are inexpensive and for fun. They may not be very good and they are not needed at the moment, but they are fine to keep for later and match them with each other. The price is good enough to wear it out, it’s not expensive anyway.

Note that there are many styles of clothing, and men’s clothing, women’s clothing, children’s clothing, etc. are all relatively basic categories. In terms of style, common specific clothing styles include: Ruili, hippie, versatile, lady, Korean, ethnic, European and American, college, commuter, neutral, hip-hop, pastoral, punk, OL, Lolita, street, simple , Bohemia and other 18 species. These classifications will make clothing store owners very troubled. Before opening a clothing store, you must first understand the positioning and sales target of these clothing.

Selling goods

Be enthusiastic when selling cheap goods

Be indifferent when selling expensive goods

In fact, what women need is just inner satisfaction. There is a difference between selling cheap goods and selling expensive goods. When selling cheap goods, be enthusiastic; when selling expensive goods, be cold. Do you think this is snobbish? Wrong. In the top specialty stores, do you feel a little indifference behind the politeness?

I am like this when it comes to selling goods. For clothes that cost around 2,000, don’t make a quote. Get a computer and call her. Remember, look her in the eyes. Just being polite is enough. When selling expensive goods, the less you smile, the better. Even customers who have visited many times are always polite and polite.

Don’t act as a consultant

And image guidance

Regular customers are very important, and repeat business accounts for a large proportion. Never try to teach guests how to match them. A woman's self-esteem is greater than anything else, and she won't find a place to be stupid and show it to you. Otherwise, even if the purchase is successful this time, your place will not be a place she wants to come often.

After a customer pays attention to a piece of clothing, I, who is wearing all the famous brands, will sincerely praise her taste. During the process of buying clothes for her, I will ask her if she has any better ideas and praise her for what she should do. Eat the food of fashion.

Pick up goods at a fixed point

Try to fix two stores. If you buy goods from all over the world, no one will take care of you. Concentrate your purchasing funds and only attack two or three stores. You will soon discover the benefits:

1. Returns and exchanges are relatively easy.

2. I won’t be without goods for a while, so I will bring back the old models on the market.

3. Establish a good relationship with the supplier’s salesperson, and you will not miss out on anything good to sell.

4. Don’t waste all your money on tolls. From time to time, you can ask the supplier to send you a board and pick up the goods by phone and computer.

Selecting suppliers

1. Strong suppliers

Don’t be afraid of hard work. Only consider long-term cooperation when you see a sewing machine. This is the iron law of Italian businessmen. It's the same across the country, there are people trying to sell goods everywhere. The "high fashion" someone took was also from a street stall. He bought it from somewhere else and put his own trademark on it. If you sell well, you can get rid of it, but it may take 12 years to earn 6 million, not 6 years. A strong supplier with money and talent will definitely have a higher chance of winning than you going it alone.

2. An ethical company

You can ask the supplier how long the salesperson has been working and whether the sales manager is too enthusiastic. Good suppliers will not be enthusiastic about you for no reason. They know that 80% of the profits are created by 20% of the customers. Before you show your business value, the more vigorous the promotion, the more careful you must be.

3. A company that can match the goods

Watch your wallet. Some orderers are shady, so you should be careful. After ordering, remember to take a sample or fabric and write in the ordering contract: "If the goods are not correct, we will not accept the goods." If he shirks it with various excuses, you can leave without hesitation. Especially in Guangdong and Hangzhou, including so-called foreign trade companies, you have to be careful. In short, try to get spot goods.

When opening a clothing store, you must display clothing well

To display merchandise well, you must follow some basic principles, including profit, good display points, attractiveness, and convenience , price and stability.

1. Profitability

It is very important to confirm that product display must be managed, because sales staff help to increase the sales potential of the store; secondly, through various aspects The efforts should be made to strive for the display points that are most conducive to sales; third, the sales staff should note down the special display methods or displays that increase sales; fourth, the store owner or manager should be informed of the principles of effective merchandise display in a timely manner. Display the benefits to profits and cite some successful cases in the past; finally, adopt the first-in-first-out principle to reduce the possibility of returns.

As a salesperson, you should always have some numbers in your mind, including: the normal sales speed of the product, any special effects on store sales after creating product displays, and telling your dealers the sales results. client.

2. Good display points

Compared with poor display points, the sales volume of good display points will be doubled. In some large supermarkets or shopping malls, for some Some international companies have to seize good display spots even if they pay high prices.

What is a good display spot?

For traditional stores, the shelves behind the counter at eye level, next to the scale, next to the cash register, and in front of the counter are all Good display point. For supermarkets or affordable stores, the best displays are on shelves at eye level, where customers come and go, on shelves on both sides of the purchasing route (supermarkets), in the center of the shelf area in the store (affordable stores), etc. When carrying out promotional activities, strive for the following locations: the center of the aisle with the most traffic in the store, above both ends of the shelves, at the corners of wall shelves, at the cashier exit, etc.

3. Attractive

Only by attracting consumers’ visual attention can product display effectively convey product information. Generally, master the following skills: make full use of the existing quantity of goods and stack them together to show momentum; correctly place the labels of the goods; after completing the display work. Deliberately remove a few products, firstly, to leave a gap for customers to take, and secondly, to show the good sales status of the products; when displaying, clearly distinguish your own products from those of other brands; match the size of the display space, fully Use advertising materials to attract consumers' attention, or use a pile of irregular arrangements to save time and create the meaning of special offers.

4. Convenience

A good display must be convenient for customers to take. Several aspects should be paid attention to: the product display must be placed in a position where consumers can easily access it (consider whether it is for adults or children to purchase (www.cyonE.com.cn/); strive for a good display spot so that consumers can view it from different directions. Obtain the products; there are at least 80 products on the shelves, so that consumers can easily pick up and purchase them; remember the correct position of the shelves, do not mix different types of products, and do not put promotional materials on the products.

5. Price

Price has a great influence on consumers’ purchases; price itself has sales power. We should pay attention to several aspects: the price should be clearly marked. If there is no clear price, Even if consumers are interested, it will affect their determination; price signs must be displayed in eye-catching locations, and the size of the numbers will also affect the attractiveness of the price; directly writing the number of the special price is more attractive than telling consumers the discount number .

6. Stability

Product display is to help sales rather than stunts: when displaying the whole box (pieces), it is necessary to consider the appropriate height of attraction, and more importantly Take into account its stability. When displaying the whole box, you should put the opened box in a stable position and replace the empty box, starting from the top to ensure safety.

Clothing stores have tips for dealing with off-season sales.

Stores have three effective measures to deal with the off-season:

1) Reduce fixed store maintenance costs, such as reducing staff and renting out part of the store space.

2) Win by surprise to keep the off-season going. For example, for off-season sales, summer products are sold in winter and winter products are sold in summer. The key is that the price must be attractive enough. According to experience, sales below 50% off will not be ideal. Therefore, it is necessary to work closely with production companies, who also handle a large number of out-of-season goods.

3) It is a good strategy to temporarily operate other businesses. It is a good strategy to switch a fur store to selling sunglasses.

In short, as long as the store is open for one day, a fixed fee must be paid. How to make use of the off-season is an issue that must be carefully considered when operating a store.

Many store businesses rely on regular customers to maintain their business. Increasing regular customers of a store is an effective way to improve business performance.

There are many ways to make customers become regular customers. In essence, they all allow customers to obtain additional benefits, including both material and spiritual aspects.

VIP card is an effective measure, which is a discount card given to specific customers. Customers can use the VIP card to obtain benefits, such as discounts. In practice, VIP cards should be beautifully made and should not be excessive.

Point rewards are also an effective measure, that is, customers accumulate points based on the amount of their purchases. When a certain level is reached, customers can receive various preferential treatments, such as shopping coupons, prizes, or participation in draws.

The most important point is to pay attention to the role of the store salesperson. If the salesperson's memory is good enough, he can recognize the store's regular customers and treat them as regular customers, such as calling them by name, chatting about home affairs, and providing more appropriate information. Shopping suggestions, etc., customer satisfaction will increase, and they may even introduce their relatives and friends to the store for consumption.

Regular customers are the best way for a store to advertise. ;