Hello, the Tmall store is registered under the name of the company and is the property of the company. If the company is not transferred, the buyer will be restricted in many places after taking over the store. The seller can even take back the company at any time. It's so unsafe. Therefore, when buying and selling on Tmall, the store must be transferred together with the company, because the main body of the Tmall store is this company and belongs to this company.

Some merchants who really don’t want to transfer their company for special reasons can change the main body of the Tmall store.

However, it should be noted that it is limited to Tmall flagship stores and specialty stores. Since the main change of the specialty store involves the change of the corporate trade name, and the transfer of the specialty store can change or add brands, it is not stable. Therefore, Tmall officially does not permit the main change of the franchised store.

The conditions for entity change are as follows:

1. The new entity after the change is the same shareholder or the same actual controller as the original entity, and the control relationship lasts for half a year or more.

2. The new main brand needs to be a star-rated operation service provider registered and publicized by Tmall.

3. The new main brand needs to be a company within the brand business system, and the store’s trademark has not been transferred within six months.

Tmall flagship store can apply for subject change if it meets one of the requirements, while specialty stores only need to meet the first requirement before they can apply.

In addition, the change of Tmall store owner also needs to meet other requirements, such as the same store can only apply for change once a year, the store must not have any payment arrears before the change, and must not have a record of non-honest business operations, etc. Likewise, relevant supporting documents are also required.