France.
Moncler was founded in 1952 in Clermont, Grenoble, France, and is now located in Italy. Founded in 1952 in Monestier-deClermont in Grenoble, France by Rene Ramillon and Andre Vincent, the company created the first nylon down jacket.
In 2003, Remo Ruffini (currently Chairman and CEO) acquired Moncler and began a repositioning strategy: from an outerwear brand with a strong sports career to an international luxury goods brand brand.
Extended information:
Development history:
Fifty years ago, two ski brand manufacturers met a skier, and three young people came together Down jackets are designed for polar adventures. Thanks to its bold colors and novel designs, Moncler down jackets have gained a global reputation.
In 1954, Moncler products were selected as equipment for the Italians to explore the ruins of the ancient empire.
In 1955 Moncler provided a French expedition to Makale.
In 1957, Moncler moved to Grenoble, where there were more raw materials, to prevent shortages of product fillers and improve labor efficiency.
In 1964, Moncler established a branch in Alaska by sponsor Terry.
In 1968, Moncler joined Grenaud.
In 1985, 50,000 jackets were sold in Italy alone. The most popular style is nylon fabric with extra nylon shoulder pads and removable sleeves. The most popular colors were orange and yellow, which were difficult to find in stores at the time.
In 1987, Moncler established a new office and factory in an industrial area on the edge of Grenoble (Grenoble: Echiroles). The layout also starts to expand by adding products and starting new rows.
From 1994 to 1998, Moncler became the most famous retailer in Europe and even the world. Only in Italy, Japan, Germany, Australia, Switzerland, United Kingdom, Sweden, Norway, Denmark can Moncler purchase its famous products in prestigious stores or sports boutiques.
In 2000, another new tweed series of the brand was launched especially for sports boutiques. After entering the real elegant hall, it got on the right track and presented exquisite and beautiful down jackets to people. To this day, in the down jacket industry, nothing else can rival this Gallic rooster. .
In 2009, Moncler’s first flagship store in mainland China was established in Shanghai and officially entered the Chinese market. In addition, there are counters at IFC MALL 2061 store in Central, Hong Kong and G316 store in Gateway Building, Harbor City, Tsim Sha Tsui, Hong Kong.
In 2012, Moncler’s official online flagship store officially opened in China.
On November 16, 2015, according to Agence France-Presse, Moncler stated that the Intellectual Property Court of the Chinese capital ruled that as a consequence of trademark infringement, Beijing Noya Carter Clothing Company should pay it 300 yuan in compensation. Ten thousand yuan.
Baidu Encyclopedia-Moncler
Moncler China Official Website-Company Profile