Product name definition

Product name definition, product name must comply with the provisions of trademark law. Some brands are world-famous. There are professional organizations in the United States that name products. They combine 26 English letters into various names. Let's take a look at the definition of product name. Product name definition 1

Product name is "brand name". A good brand name must be concise, easy to read, easy to remember, and easy to write.

Product identification should have the product name.

The text used in product identification should be standardized Chinese. You can use Chinese Pinyin or foreign languages ??at the same time. Chinese Pinyin and foreign languages ??should be smaller than the corresponding Chinese. The Chinese characters, numbers and letters used in product identification should have a font height greater than or equal to 1.8 mm;

The product identification should be clear, firm and easy to identify;

The product name should contain both Chinese and English. , or Chinese Pinyin. There are also company or product abbreviations corresponding to the full name, such as: ZTE Corporation, abbreviation: ZTE, English abbreviation: ZTE.

The company or brand name should have a unified standard font, standard color, and standard size to distinguish it from similar companies or products. Enterprise and product names are used in all aspects of the company's daily products, services, offices, marketing activities and other company operations to form a complete and unified enterprise CI system. Therefore, the product name is the most important element in the corporate identification system.

The product name should indicate the true attributes of the product and meet the following requirements:

(1) If national standards or industry standards have regulations on product names, Names stipulated by national standards and industry standards should be used;

(2) If national standards or industry standards do not stipulate product names, common names or common names that will not cause misunderstanding and confusion among users and consumers should be used. .

Product names can be used as registered trademarks, but they should comply with the provisions of the Trademark Law. Product name definition 2

The difference between product name and trade name:

1. Different concepts:

The product name is the "brand name". A good brand name must be concise, easy to read, easy to remember, and easy to write. There are professional organizations in the United States that name products. They use computers to combine 26 English letters into various names. Some brands are world-famous, such as Klim, Kodak, etc.

Product name refers to the name of a product used to distinguish it from other products, and can be divided into general names and specific names. The common name of a commodity is used to distinguish different types of commodities, and the specific name of a commodity is used to distinguish specific commodities and specific objects of the same type of commodities.

2. Different specifications:

Product names can be used as registered trademarks, but they should comply with the provisions of the Trademark Law. The product name contains the full name in Chinese and English, or Chinese pinyin. There are also company or product abbreviations corresponding to the full name, such as: ZTE Corporation, abbreviation: ZTE, English abbreviation: ZTE.

The general name of a product is not distinctive and cannot be registered as a trademark; as long as the specific name of the product does not violate the provisions of Article 11 of the "Trademark Law", most of them can be registered as a trademark, for example: 21 Jinwei He, Moutai, Liangmianzhen toothpaste, etc. They are both the specific names of the goods and the registered trademarks of the goods.

The difference between a product name and a trademark:

1. A product name is popular, owned by the public, and can be used by everyone; while a trademark is exclusive , exclusivity.

2. The common name of goods is used to distinguish different types of goods, and the specific name of goods is used to distinguish specific goods and specific objects of the same type of goods; while trademarks are also used to distinguish goods. , but it is mainly used to distinguish producers and sellers of different commodities.

3. The common name of a product is not distinctive and cannot be registered as a trademark, because it not only cannot distinguish different producers or sellers of the product, but also turns the name that should be used by the public into a trademark. The monopoly of a specific person results in an undue monopoly; as long as the specific name of the product does not violate the provisions of Article 11 of the Trademark Law, most of them can be registered as trademarks.

4. The names of goods arise naturally and do not require any formalities; registered trademarks must be applied for and approved before they can become registered trademarks.

5. Product names are generally not protected by law. Only the names of well-known products can be protected by the Anti-Unfair Competition Law. Product name definition 3

How to name a product?

Naming module (hot naming method)

Choose words that are easy to remember and convey. Both the name and the slogan must clearly point out the features of the product so that people can immediately know what product it is. In addition, the name and slogan should make consumers immediately think of a specific image, which is easy to remember and convey. If it doesn't inspire consumers to want to tell others, it's hard for the name and slogan to spread widely. The vocabulary you choose should be able to be used in a wide range of situations. It is very important to create ripples in the hearts of families.

In order to achieve this goal, the most effective way is rhetoric. Rhetoric is the unique and different way of using words that you receive when listening to people speak or reading books. As long as you use rhetoric well, you can effectively stimulate the interest of the recipient. The thoughts in your mind don’t just have to be spoken outright. Rhetoric is used to add a little more variety to the words, so that the recipient will be stimulated and leave a deep impression in their heart

Rhetoric that makes people feel excited, excited, and angry

Whether people will be moved depends on the subtlety of the content you want to express when it is converted into words or words. The greater the degree of conversion, the more people can be changed. Perception (perception, perspective on things). For example, saying "you are so white" to a woman with fair skin brings about a completely different feeling from saying "your skin is like snow". The content I want to express is the same, but the expression using the metaphor of snow has a greater degree of conversion and can bring greater excitement to people.

Why should it give people greater throbbing?

This is to create gaps in daily life. We are tired of the unchanging daily life and hope to be freed from the current state and change our consciousness from a static state to a dynamic state. The unchanging daily life is static and boring. If you can be exposed to large changes and feel the big throbbing, your heart will also move accordingly. That is to say, it makes us feel excited, excited or angry. As a result, our perspective on things will also change. Touching people's hearts can change consumers' perceptions.

What can achieve this transformation is rhetoric. Rhetoric has a very good effect. As long as you understand the above structure and make good use of it, you will definitely be able to move people's hearts.