Current location - Trademark Inquiry Complete Network - Trademark registration - How many core brands does GM have? What are the main models of these brands?
How many core brands does GM have? What are the main models of these brands?
1. Buick

On May 19th, 193, David Buick founded the Buick Motor Company with the help of Steve Brisco. In 198, its output reached 8,82 vehicles, ranking first in the United States, and general motors was established with Buick as the center. Buick Division is the second largest division of General Motors. Buick has the characteristics of high horsepower, individuality, practicality and maturity.

Buick's logo is three shields, and its arrangement gives people a feeling of starting high and climbing constantly, symbolizing a spirit of being aggressive and climbing constantly. The word Buick is the name of david buick, the founder of the company.

2. Chevrolet

Chevrolet's international brand pedigree has been passed down for nearly a hundred years, and it is the largest selling brand of GM in the world. Since the first product was launched in 1912, the global total sales volume has exceeded 1 million vehicles. In 212, Chevrolet sold more than 4.95 million vehicles worldwide, a record high. As the most international and popular brand of General Motors, Chevrolet has strong technical and market resources. Chevrolet brand positioning is a popular and trustworthy international automobile brand.

The bow tie logo of Chevrolet was designed by William Durant, one of the founders of General Motors, at the end of 1913. But there are many versions of the story that this logo has become synonymous with the Chevrolet brand. The most popular and well-known version, which has been confirmed by Durant himself, is that Durant himself created the Chevrolet bow tie logo, which was inspired by the wallpaper design of a hotel in Paris.

According to the official book "Chevrolet Story" published during the 5th anniversary celebration of Chevrolet brand in 1961, "In 198, Durant happened to see an infinite pattern on the wallpaper in a French hotel during a trip around the world. He tore off a piece of wallpaper and showed it to his friends, thinking it would be an excellent car logo. "

However, there are many different versions about the origin of Chevrolet bow tie logo design, and each version can justify itself, which makes the origin of this logo more mysterious, and it seems that the truth will never be revealed. There are two versions of many statements from the Durant family. In 1929, Durant's daughter Margery published a book called My Father.

It is mentioned in the book that Durant often sits at the dining table and doodles the car logo repeatedly on pieces of paper. Margery wrote: "I think one night, between the cups, plates and bowls, he outlined the logo used by Chevrolet cars."

3. Cadillac

In p>192, Cadillac was born in Detroit, which is known as the automobile city of America. In Webster's dictionary, Cadillac is defined as a synonym for "the best and most prestigious thing of its kind"; It is honored as "world standard" by Royal London Automobile Club, which has always been known for its pursuit of ultimate dignity.

Cadillac's emblem is a concentrated expression of its spiritual connotation. It is not difficult to see its unique, bold and pioneering spirit from the changes of Cadillac's emblem in various development stages. The corolla and shield are the Cadillac's emblem forever. However, what is different is that since its birth, the design of Cadillac's corolla and shield has been constantly changing in different times, reaching as many as 3 times in a hundred years.

This fully reflects Cadillac's confidence and courage: while inheriting the courage and honor essence of the founder of Detroit City, it constantly injects bold and forward-looking design concepts into its products.

at the beginning of this century, Cadillac once again made a refreshing change to the emblem. The new emblem is bright in color and sharp in outline, with platinum as the background color as a whole, while the corolla retains the original TINT: gold and pure black set each other off, symbolizing wisdom and wealth; The shield is made up of blocks with different colors:

Red symbolizes courage and pursuit of innovation, silver represents purity, kindness, virtue and satisfaction, and blue represents heroic chivalry. The new emblem once again outlines the classic, noble and breakthrough spirit presented in Cadillac brand.

4. GMC

GMC trucks first appeared as nameplates at the New York International Auto Show in 1912, when GMC produced 372 trucks. GMC was formerly known as "Rapid Motor Vehicle Company", which was acquired by General Motors in 199 and merged with the later acquired "Reliance Motor Car Company" to form General Motors Truck Company.

during world war ii, GMC produced 6, trucks for use by the U.S. military. In 196, GMC began to produce trucks for personal use, and in that year, it launched the brand's first full-size pickup truck Sierra for personal use.

5. Baojun

On July 18th, 21, SAIC-GM-Wuling, one of GM's joint ventures in China, officially released the new passenger car brand "Baojun Automobile", which marked that the leader of mini-cars in China began to formally enter the burgeoning car market.

"Baojun" means "a beautiful horse", the brand positioning is "a reliable partner", and the brand spirit is "optimistic, enterprising, steady, reliable, smart and self-confident", aiming at providing users with "valuable automobile products that they are proud of when they own", and with "international quality and high reliability, low ownership cost and use cost, so as to maximize the customer's ownership value.

6. Wuling

Wuling is a registered trademark and brand of liuzhou wuling Automobile Co., Ltd. This logo has been fully authorized to be used by SAIC-GM-Wuling. Wuling is a famous brand in China's automobile industry, which is as famous as Chang 'an in the micro-automobile market.

When cars enter people's lives, they bring more joy and pride to the owners. However, among the ordinary people in China, there is a group who regard the seemingly inconspicuous "car" as their closest partner, and always sigh when they look back. Because year after year, this partner struggled with himself, witnessed too much bitterness and experienced too much emotion. "Wuling" is one of the brands that have been integrated into the life track of this group in the largest area.

7. Holden

Holden is a brand that Australians are proud of. This brand has been used in Australia since 1856. At that time, Holden was mainly engaged in the manufacture of transportation and metallurgical supplies. In 1918, Holden Company designed and manufactured car bodies for customers for the first time, and then gradually set foot in the automobile manufacturing industry.

in p>1931, GM Australia merged with Holden company to form GM-Horton company. In 1936, the company set up its headquarters in Melbourne and various departments such as production, service and sales, and began the rapid development of automobile production in Australia.

By 22, the company's annual sales amounted to A $5.94 billion, and * * * sold 175,442 vehicles (some of which were imported from American headquarters), accounting for 19.3% of the total car sales in Australia that year, ranking among the best in the local area.

Horton's logo is a red circular relief of a lion rolling a ball, and its design is inspired by an old legend: the scene of an Egyptian lion rolling a stone inspired mankind to invent the wheel. Horton not only dominates the Australian car world, but also is famous for forging powerful engines, and that red lion is even more symbolic.