Youke Haoma Tire was originally named Yokohama Tire. Hume Yokohama was founded in 19 17. During the long years of 90 years, it has honed its technology and accumulated experience, and established its position as a comprehensive rubber manufacturer.

Yokohama rubber, which started with rubber polymer chemistry, has absorbed rich technical experience, which not only promotes the development in the rubber field, but also in the fields of metal and light composite materials, not to mention the automobile-related fields led by tires. It also marches into industrial products, aviation parts and sporting goods.

superiority

The tire industry, especially the original tire matching industry, is a highly dependent industry. This dependence is not only reflected in the fact that the annual sales volume of the tire industry is almost completely dependent on the sales volume of the automobile industry.

Moreover, in many cases, a tire is designed and developed for a certain model, so the performance of a tire company mainly engaged in original tire matching depends largely on the success of automobile manufacturers and even their cooperative models.

In Europe, America and Japan, where the automobile industry is relatively mature, there are often several powerful tire companies that do not belong to a certain automobile company. They have a long history in supporting the procurement of automobile companies in this region, and their R&D and manufacturing capabilities are closely related to automobile quality.

For example, Bridgestone and Youke Haoma are to Toyota and Nissan, Goodyear and Bailuchi in the United States are to Ford and GM, Michelin, Deng Lupu and Kyle Polo are to European cars and so on.

Similar to Japan, the tire market in Europe and America has entered a mature and saturated stage, and the competition of several companies is in a stalemate. Unless there is a major mistake, it is difficult for anyone to steal a large market share from competitors.

On a global scale, these three tire enterprise clusters have also formed a three-legged situation and do not interfere with each other.