It means that the head office will use its own trademarks, trade names, products, patents, technologies and business models in the form of business contracts and pay the corresponding fees, and the franchise chain operators will carry out marketing activities according to the prescribed unified image, unified management and unified business model.

article 2 of the measures for the administration of commercial franchising stipulates that commercial franchising (hereinafter referred to as franchising) as mentioned in these measures means that the franchisor grants the franchisee the business resources such as trademarks, trade names and business models that he has the right to grant to others for use by signing a contract.

Introduce

The franchisee engages in business activities under the unified management system according to the contract, and pays franchise fees to the franchisor.

according to the provisions of this article, franchising, as a special business model, is characterized by the franchisor's use of its own trademark, trade name and business model through contract transfer, and the franchisee who has obtained the franchise engages in business activities under the unified business system according to the contract and pays the franchise fee to the franchisor.