The differences between Wuliangye stores and flagship stores are as follows:

1. Different store requirements: Wuliangye stores are registered by the manufacturer and can only sell Wuliangye series. Manufacturers provide a certain amount of financial support to specialty stores every year, which is equivalent to the level of agents. It buys goods directly from manufacturers and completes sales with rebates instead of money.

There are three main store building models for flagship stores. One is that agents build stores, which are usually established by regional agents of products, such as many clothing brand flagship stores; the other is that manufacturers build stores directly, usually at the headquarters. Authorized, branches in various places undertake the construction, such as flagship stores of some IT communication products; third, integrators build stores, usually integrators of similar products build their own stores, such as flagship stores in the glasses industry.

2. The registered capital of companies applying for a Wuliangye store must be in the name of the company. The registered capital of a company applying for a standard store must be no less than 500,000 yuan, and the registered capital of a company applying for a flagship store must be no less than 500,000 yuan. Less than 1 million yuan from 500,000 yuan.

3. Different liquidity requirements: the working capital of a standard specialty store is not less than 700,000 yuan, and the working capital of a flagship store is not less than 2 million yuan.

4. The offline retail system is different. Wuliangye flagship store includes two retail systems: physical store and app: consumers can place orders in the app and have them delivered by nearby physical stores. Depending on the distance, services can be delivered in as little as 19 minutes. In addition to providing online ordering services, the app also has functions such as product display, brand promotion, and consumer interaction. The specialty store does not have an application system and only supports physical store sales.

5. The service content is different: the flagship store has a lot of content, the specialty store only sells it, and the flagship store not only sells it, but also has other service contents.

Extended information:

As a store owner of Wuliangye, you must know whether Wuliangye is genuine or not. This can be distinguished from the following aspects:

1. Anti-counterfeiting labels

(1) Wuliangye’s new generation of special anti-counterfeiting labels are made of special disposable materials. Under natural light, you can clearly see the red "Wuliangye" pattern printed on the anti-counterfeiting label. The red of the genuine logo is natural and the color is moderate in depth; the gold part is very bright, with the English letters "SP" printed on the brightness.

As the angle of the bottle changes, the letters appear and disappear. At the same time, the logo has a golden texture, smooth and delicate particles, and a laser-sprayed "W" character and Wuliangye Distillery emblem. When the wine bottle is rotated, the "W" character and the factory emblem of the genuine product will appear alternately, but the fake one will not.

(2) The code anti-counterfeiting mark has a scratchable coating area, and there is a 22-digit anti-counterfeiting code when the anti-counterfeiting coating is scratched. The 22-digit inquiry number is different from the outer packaging number. You can log in to the Wuliangye inquiry website or make a phone call to inquire.

2. Trademark logo: The eye-catching "Wuliangye" is the special logo. The bottom of the trademark is set off by yellow ears of grain, and the top is entirely red. The three characters of Wuliangye are slightly prominent, and the production date is printed on the back of the trademark, which can be clearly seen through the wine and the bottle.

3. Bottle cap identification: Wuliangye bottle caps mainly include plastic bottle caps, three-proof bottle caps, and advanced anti-fouling bottle caps. The color is bright red, the finish is good, the cover is smooth, and the words "Wuliangye" are printed on it. The three-proof and high-proof improved hoods have metal pull tabs. The genuine Wuliangye bottle cap also has the anti-counterfeiting mark of the PET polyester box, and the inner cap cannot be restored after being pulled off. This is also an important method to identify Wuliangye.

4. Certificate logo: Wuliangye Distillery Certificate of Use. The paper is thick and thick. A gold card with a pattern and clear text on the front and a quality inspector's seal on the back. The fake ID paper is rough, blurry and dull in color.

5. Genuine Wuliangye will meet the above identification requirements.

Reference source:

Baidu Encyclopedia—Flagship Store