as early as the 16th century, when French king Francois I saw that Italy introduced sericulture and silk-making technology from China, and achieved great success, he invited Italian silk-making craftsmen to settle in southern France, hoping to develop France's own silk industry, and one of the settlements was Saint Sauveur De Montagut in Montague province. This tradition of raising silkworms has lasted for centuries, making this picturesque town in the south develop into a major town of silk textile industry. 188: Ado, the ancestor of Montague's founder? Adolphe Tinland set up a silk factory in Sover, and the family business has been running for generations. 1925: George, the founder of Montague? George Tinland founded a silk knitting factory, and he was the first to market under the brand of Montague, and launched silk underwear and stockings for women, which marked high-end fashion at that time, and also carried out Montague's fine tradition of insisting on producing classic high-end and high-quality products. 194s: Montague re-introduced lace silk underwear, but after the end of World War II, natural silk raw materials were in short supply, prompting the successor of the factory, Mr. Tinland's son-in-law Leo? Leo Gros came up with the idea of inventing rayon to replace natural silk. To this day, Montague is still run by the Gaoshi family. 1964: under the leadership of Mr. Gao Shi, the factory finally successfully developed the unique Fil Lumiere "bright silk" fabric, which can be used to make knitted T-shirts and sportswear; Because this material is comparable to natural silk in appearance, softness, comfort and feel, and it is refreshing, not easy to fade, strong in water absorption, and permanent in shape, Meng Tejiao's "bright silk" sweater quickly became famous in many countries. At the same time, the brand has also developed other materials, such as plush, silk, Cashmere wool and cotton, to design and produce high-end knitted fashion. 1979: The brand first landed in China through its head office in Hong Kong. The improvement of "Bright Silk" made Montagut develop rapidly in the domestic market, and in the early 198s, it became a multinational enterprise in five continents. Europe, America, Africa and Asia all have sales offices. 1999: With the brand's unprecedented success in launching different product series in the domestic market, Meng Tejiao opened branches in Beijing, Shanghai, Guangzhou and Chengdu to better monitor the development of its brand image. 27: In order to provide better service to customers and retailers, Montagut authorized the establishment of Guangzhou Montagut Commercial Co., Ltd. in Guangzhou. In 28, LATITUDE, a brand-new casual wear series, was launched, aiming at a group of urban young people, injecting sunshine and dynamic elements into French style and first-class craftsmanship. 29: LA PARISIENNE, targeting young women in fashionable cities, performed in several pilot projects in China. From exquisite workmanship to exquisite and contemporary design concepts, it just shows Montague's French style and elegance. 21: Montague upgraded the visual image of its formal suit series and LATITUDE series, and its unique and eye-catching brand logo, advertising and store design conveyed the brand's eternal leisure French elegance. 211: Montagut is committed to the opening of its two series of self-operated shops and counters in major cities in China, so as to improve its huge sales network and provide better services for its loyal customers.