As China and most companies pay more and more attention to the maintenance of company intellectual property rights, there is still a lot of trademark competition. Among them, standardized use of trademarks is one of the reasons for trademark competition, so the serious consequences of non-standard use of trademarks What is it?

1. The trademark may be revoked

In the process of using the registered trademark, the trademark registrant should independently change the registered trademark, the name of the registrant, the address or other registration matters, the district will The industrial and commercial administration department shall order corrections within a time limit; if corrections are not made within the time limit, the Trademark Office shall revoke the registered trademark.

2. It is difficult to fully protect one’s own rights

If a trademark registrant applies for division or deformation of a registered trademark, and it is recognized as a new unregistered trademark in trademark cancellation or litigation cases, it shall not Use of the original trademark will result in trademark cancellation.

3. Can infringe the trademark rights of others

If the trademark registrant exceeds the registered trademark, the trademark rights of others can be infringed. Even within the scope of your own registration, if the registered trademark is combined or deformed, the actual application of the trademark may be similar to someone else's registered trademark, thereby infringing on the trademark rights of others.

It is generally believed that a registered trademark has been approved and registered by the State Intellectual Property Office and complies with the provisions of the Trademark Law. If a registered trademark is applied in a deformed manner, in principle, there will be no identical or similar trademarks on the same or similar goods. However, since trademarks follow the principle of case-by-case verification, if the trademark registrant independently changes the registered trademark, it is actually no longer a registered trademark. Therefore, it does not rule out that the deformed trademark and other trademarks constitute the same or similar trademark on the same or similar goods, so there may be The deformed trademark is infringed by others.