First, Tmall's qualifications are incomplete

Now because of different jobs, the requirements are different. For example, both imported products and domestic products have quality inspection requirements, Chen said, and there is also the need for certification and so on. Moreover, when many merchants begged to settle in Tmall, many materials were not ready, which would lead to the failure of merchants begging to settle in.

Second, it violates the naming rules of Tmall.

The name of the member and the name of the merchant store shall strictly abide by the naming norms of Tmall stores. For example, the naming rules for flagship stores are: brand name+(category)+flagship store, or trademark+brand flagship store. Of course, we don't allow two flagship stores with the same trademark on Tmall. At this time, the store name cannot exceed 24 characters, and the domain name cannot be less than 4 characters.

Third, the trademarks of merchants imitate famous brands.

Now Tmall strongly recommends genuine products to stop some fake and shoddy products, but now many merchants prefer to make their brand names similar to those of many big brands to get more traffic in this way, but this kind of behavior is not allowed in Tmall, and basically it is impossible for merchants to imitate big brands to settle in Tmall.