I won’t go into detail in this article about what a brand is and what a trademark is. For example, in brand strategy, there will be various planning plans for trademarks, that is, trademark planning. Here I will talk to you about the relationship between brands and trademarks.

1. Brand planning and trademark planning

Trademark planning and brand planning are closely connected. They have both similarities and similarities. The focus of the two is different. Brand planning pays more attention to the marketing planning plan to promote the brand from the marketing aspect; while trademark planning treats enterprises and institutions based on reality and combines economics, corporate strategy, marketing, legal and other aspects. Innovation, management and operation matters of the unit’s trademark rights.

2. Trademark Registration and Business Planning

The strategy of trademark registration is basically trademark planning; and trademark registration is an execution link in the trademark planning process. Although enterprises and institutions are currently enthusiastic about trademark applications, trademark registrations or trademark inquiries, and brand function construction is getting better and better day by day, due to various factors such as the marketing function of trademarks, trademark laws and regulations, and the economic function of trademarks, many Enterprise trademark planning still needs urgent efforts to improve.

3. Contents included in trademark planning

Some companies operate many brands at the same time, and some operate one brand. For example, Apple specializes in one brand. And many brands such as Pantene, Rejoice, and Head & Shoulders owned by Procter & Gamble. Including the trademarks and services that the brand will involve, it is necessary to have a good trademark strategy, or complete trademark protection in the early stage, or continue to follow up in the later stage.

Big brands often regard trademarks as the most important thing. They have many different types and categories of trademarks, and they will continue to do trademark planning, including buying some valuable trademarks and putting them into use directly.