The county economy is a characteristic economy. Only by maximizing the characteristic advantages can we take the lead and win the initiative in competition and development. Raoyang is a traditional agricultural county. Its greatest characteristic advantage lies in agriculture, especially vegetable planting, which is the most distinctive industry with the greatest development potential. Among them, building a well-known vegetable brand is of great significance to promoting the industrial development of vegetables. To this end, Raoyang County has vigorously implemented the plan of Raoyang Vegetable Brand to be known nationwide, effectively giving full play to the role of national business cards such as the Hometown of Chinese Vegetables and the Hometown of Chinese Facility Grapes, and continuously increasing the popularity and influence of Raoyang Vegetables. In order to make the Raoyang vegetable brand famous throughout the country, the Raoyang County Party Committee and the government have taken three measures: First, ensure quality through management. The development of cooperative organizations is directly related to the development of the entire vegetable industry. To this end, Raoyang took the lead in establishing the first county-level vegetable development joint headquarters in the province, giving full play to the leading role of the joint headquarters, improving service functions, and actively building standardization It has five major systems including quality traceability, marketing, information collection and release, brand planning and promotion, and technical services. According to market changes, it guides vegetable farmers to adjust vegetable planting structures, improve vegetable quality, avoid market risks, and improve economic benefits. The second is to win recognition with quality. Green and organic vegetable products are the green card to enter the market and the trump card in market competition. In recent years, Raoyang has accelerated the production of green and organic vegetables and established a standardized production system for green and organic vegetables. At present, all vegetable products in Raoyang County have reached pollution-free standards. Among them, 12 bases and 22 vegetable products have passed green certification. Four products of eggplant, tomatoes, peppers and leeks from Xiyanwan Xiangwan Vegetable Professional Cooperative have passed the green certification. Seven products of Lvke Company, including peppers, luffa, tomatoes, celery, lettuce, eggplant and zucchini, have passed organic certification. The county focuses on promoting more than 20 practical new technologies such as insect-proof nets, yellow board trapping, bumble bee pollination, Aphid insect control, and bio-straw reactors. The bio-control base has been expanded to 22,000 acres in 15 villages, and Raoyang Buda has been produced. Pesticides on vegetables. The third is to rely on brand to occupy the market. By formulating a nationwide implementation plan for the Raoyang vegetable brand, and organizing activities such as media interviews, the National Facility Grape Summit Forum, and the Vegetable Culture Festival, the brand’s visibility and reputation have become increasingly high with the help of the influence of modern media. At the same time, Raoyang County also guides wholesale markets, leading enterprises, major marketing companies and other circulation entities to enter large and medium-sized cities. Through extensive activities such as farmer-supermarket docking and vegetables entering communities, Raoyang County gradually builds vegetable sales throughout big cities such as Beijing, Tianjin, and Shijiazhuang. The Internet can truly break into the market by relying on brands and improve efficiency by relying on brands. When you visit various places in Raoyang, you will find that under the big brand of Raoyang vegetables, there are also many small green-certified brands such as Chunyang, Xiangwan, Wanai, and Raozhiyang. What is less known is that behind the harmonious success of large and small brands, there is also a story of hard work and courage to innovate. A few years ago, due to the deepening of the brand concept, various cooperatives in Raoyang started to create brands on their own. There were many and mixed vegetable brands, and the packaging was different. Each brand also lowered the price of each other, which to a certain extent led to the loss of branded vegetables. It is still a low-priced dish, an unknown dish or even a behind-the-scenes dish. After recognizing this problem, in 2011, Raoyang County decisively changed its development strategy and vigorously implemented the agricultural transformation strategy. The county focused on the Raoyang vegetable brand. The vegetables produced by each cooperative used the collective brand name on the premise of marking their own trademarks. Trademarks and uniform logos. Through the effective combination of landmark brands and product brands, it not only expands the popularity of Raoyang vegetables, but also facilitates centralized publicity and promotion by government departments. With the help of the Raoyang vegetable collective trademark, Raoyang County actively organizes and carries out various types of famous and high-quality agricultural product exhibitions and online marketing activities to promote brand agricultural products in an all-round, multi-level and continuous manner. At present, Raoyang Vegetables, a vegetable brand from the hometown of vegetables in China and the largest vegetable garden in southern Beijing, is not only the golden key for millions of farmers to make a fortune, but also a gold-lettered brand that is well-known all over the world.