Hello, according to the famous marketing training expert Teacher Tan Xiaofang: Marketing strategy (referred to as 4P's) is a company that takes customer needs as the starting point and obtains information about customer demand and purchasing power and the expectations of the business community based on experience. Organize various business activities in a planned manner, and provide customers with products through coordinated product strategies, price strategies, channel strategies and promotion strategies (modern marketing strategies also include political rights and public relations strategies, referred to as 6P's). The process of achieving corporate goals through satisfactory products and services.

Marketing strategies include: price strategy, product strategy, channel strategy and promotion strategy.

Price strategy mainly refers to the pricing of products, mainly considering cost, market, competition, etc. Enterprises price products based on these conditions.

Product strategy mainly refers to the packaging of products , design, color, style, trademark, etc., give the product features and leave a deep impression on consumers.

Channel strategy refers to which channels a company chooses to circulate products to customers. There are many types of it, such as direct sales and indirect channels (distribution, distribution, agency, etc.). Enterprises can choose different channels according to different situations.

Promotion strategy mainly refers to the use of certain promotional methods by enterprises to achieve the purpose of selling products and increasing sales. The methods include discounts, cash rebates, draws, free trials, etc.