Legal subjectivity:

According to the provisions of the "Consumer Rights and Interests Protection Law", consumers can complain through the following channels when faced with false propaganda by merchants: (1) Negotiate with operators Resolve; (2) Request the consumer association for mediation; (3) Complain to the relevant administrative department; (4) Submit an institutional arbitration according to the arbitration agreement reached with the operator; (5) File a lawsuit with the People's Court. False advertising is an act of fraud. According to Article 55 of the "Consumer Rights and Interests Protection Law of the People's Republic of China", if an operator engages in fraudulent behavior in providing goods or services, it shall increase the compensation for the damage suffered by the consumer in accordance with the requirements of the consumer. For losses, the amount of increased compensation shall be three times the price of the goods purchased by the consumer or the cost of receiving services; if the amount of increased compensation is less than 500 yuan, the amount of increased compensation shall be 500 yuan. If the law provides otherwise, such provisions shall prevail. Legal objectivity:

1. What are the ways to resolve false propaganda complaints? According to the provisions of the Consumer Rights Protection Law, there are five ways to resolve consumer disputes. Consumers can choose among these five ways: (1) Negotiate with the operator to resolve the issue; (2) Request mediation from the consumer association; (2) Request mediation from the consumer association; 3) Complain to the relevant administrative department; (4) Submit an institutional arbitration according to the arbitration agreement reached with the operator; (5) File a lawsuit with the People's Court. 2. What does false propaganda include? General advertising or other forms of commercial publicity mostly focus on information about goods or services, which are mainly reflected in the characteristics of the goods or services, the origin, price, quality, ingredients, performance, use, manufacturer, validity period and In other cases, the content of false advertising is as broad as general advertising and can involve various conditions of the relevant goods (or services). The contents often involved in false propaganda are: (1) The characteristics of the goods refer to the uses, functions and other characteristics of the goods. Fraudulent advertisements often beautify the characteristics of the product and exaggerate the performance of the product. The beautified product is also easy to be trusted by consumers. (2) The raw materials of a product determine the function of the product. When consumers purchase products, they first need to understand what the raw materials are and the proportions of various raw materials. If it is made of the same raw material, it depends on whether it is natural or artificial, etc. (3) The origin of goods, as one of the advertising contents, mainly indicates the origin of goods (or services) geographically. It is especially important for well-known goods. According to the different ways of advertising, it can be divided into direct origin advertising and indirect origin advertising. advertise. Any advertisement that clearly expresses a specific geographical concept is called direct origin advertisement. If a specific geographical concept is not clearly expressed in the advertisement, but during the transaction, consumers can still know the origin of the goods through other characteristics, this kind of advertisement is called indirect origin advertising. Both direct origin advertising and indirect origin advertising are related to the reputation of goods, so unscrupulous competitors often advertise the origin of fake high-quality goods to defraud consumers. Although some inferior goods are not prohibited by trademark law because they do not counterfeit other people's trademarks, they However, they fake the origin of brand-name goods to confuse consumers. In this case, the Anti-Unfair Competition Law is needed to prohibit this fraudulent behavior. It can be seen from this that the role played by the Anti-Unfair Competition Law is sometimes irreplaceable by trademark law. (4) The prices of goods are arbitrarily changed in advertisements to attract customers and harm the interests of consumers. In order to attract customers, competitors promote their goods (or services) as perfect through advertisements, but they do not mark the prices and are unwilling to expose the daunting prices (or charges). Even if they mark the prices in their advertisements, they often It's just marked as "attractive price", and there are many forms of such attractive prices. (5) The historical origin and scale of the enterprise. For example, a store is given the title of a "hundred-year-old store" in advertisements, but it is actually only a few decades old. This can be used as the content involved in advertisements. Fraudulent advertisements often greatly exaggerate these situations to deceive customers, as well as false principal-repay sales, false promotions that falsely claim to be free, etc.

The above content is a detailed introduction to the ways to resolve false propaganda complaints. In practice, if you encounter unscrupulous merchants who use false information or products that are inconsistent with the facts to promote and sell products to attract customers, you can contact the complaints department. Complaining not only protects your own legitimate rights and interests, but also helps more people avoid being deceived.