In reality, many business owners are hesitant to obtain registered trademarks through purchase. As we all know, now is the era of Internet economy, focusing on products and competition. Today, the author tries to replace trees with flowers, and uses SWOT analysis to examine trademark transfer to see which enterprises are better choices.
It shows that SWOT analysis is a scientific analysis method to determine the competitive advantages, competitive disadvantages, opportunities and threats of enterprises, so as to organically combine the company strategy with the company's internal resources and external environment. In recent years, our enterprises like to talk about trademark brand strategy, so how to obtain registered trademarks is of course part of this strategy. Let's get started.
SWOT analysis table of trademark transfer:
Through this form, we can roughly understand the advantages and disadvantages of trademark transfer, and the strategies that trademark demanders should adopt after the combination of various elements.
Then, how do we judge whether an enterprise needs to obtain a registered trademark through trademark transfer? Or what is the decision point for an enterprise to obtain a trademark? This needs to find the core in the above table-clear your own needs and make a decisive move. That is, this is the most urgent problem for enterprises to solve. If this problem is not solved, no other strategy can be carried out, or it will not help the final operation of the enterprise.
If the trademark is unique, every registered or registered trademark can be found. If an enterprise wants to obtain a trademark, it can make an inquiry if there is a clear requirement, and decide whether to apply for registration or transfer the purchase according to the specific situation.
The above analysis is made by intellectual property rights and is only for the reference and decision-making of trademark demanders. Intellectual property group is a comprehensive intellectual property trading platform. Since its establishment in 2002, it has helped countless business owners solve trademark and brand problems. At present, there are 6 branches in China and more than 1000 strategic cooperation organizations with intellectual property rights, which can provide customized solutions for enterprises in trademark registration, trademark purchase, case defense, trademark design, brand authorization and patent application.
Bajie Intellectual Property Group reminds the vast number of trademark demanders to choose the way that suits them.