New Era Company owns three major product brands: "Guozhen", "Xianlange" and "Zhuzhen". "Guozhen" is the company's nutrition and health care brand, "Xianglange" is the cosmetics brand, and "Zhuzhen" is the cleaning supplies brand. The "Guozhen" series of health foods are "China Aerospace Special Health Food", and the "Guozhen" trademark is "China's Well-known Trademark". Daily chemical brands "Xianglange" and "Zhuzhen" are recognized by the market for their excellent quality.

The new era of ecological industrial chain relies on ecological resources, building an industrial chain with a closed-loop flow of "pine and bamboo resources - national treasure products - planting pine and bamboo - recycled products - improving the environment", and carries out green business activities, starting from the source It ensures that the raw materials of the products are green and natural

and ensures the purity and safety of the products. At the same time, this industrial chain has also made positive contributions to improving the ecological environment, rationally utilizing resources, solving employment problems, and developing a circular economy, fully demonstrating the bright development prospects of sunrise industries in the 21st century. The production base of New Era - New Era Health Industry Industrial Park is equipped with advanced health food production lines and daily chemical product production lines, which can quickly provide the market with more than 100 high-quality health care products and daily products.

New Era takes advantage of high-precision technology to build a R&D center and a production base technology center for a series of natural nutritional health products and daily chemical products. New Era has applied for more than 30 patents, participated in the formulation of pine pollen industry standards (GH/T1030-2004), and the central laboratory has obtained the CNS laboratory national accreditation certificate. New Era Health Industry Industrial Park has obtained health food GMP certification, ISO9001 quality management system certification, ISO14001 environmental management system certification, HACCP hazard analysis and critical control point certification, export food production enterprise registration and OHSAS18001 occupational health and safety management system certification, and passed China Islamic Association certification has formed a complete comprehensive management guarantee system for product quality, food safety, environment and occupational health and safety.