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Bei Lanfei general trademark, the applicant is Guangzhou Auchan Cosmetics Co., Ltd. Bei Lan Fei belongs to the third category of daily chemical products, and Bei Lan Fei is headquartered in Guangzhou. There are many new cosmetics brands that choose to put their headquarters in Guangzhou. Belanfe has a regular manufacturer, and the products produced by Belanfe have anti-counterfeiting identification codes. Consumers can check the authenticity through the anti-counterfeiting identification codes. Bellancé mainly produces mid- to low-end skin care products, which can meet the skin care needs of most people.

Kiehls is an American brand. KIEHLS officially entered mainland China in 2009. Its official Chinese name is Kiehl’s. The biggest selling point is that it is gentle and efficient. It is a brand with high cost performance among big European and American brands. It is considered mid-range and high-end domestically.