Color plays a role in quickly appealing to feelings in advertising performance. It is closely related to the public's physiological and psychological reactions. The public's first impression of advertising is obtained through color. Color sensations such as bright, elegant, and dark colors affect the public's attention to advertising content. Bright, bright, and harmonious color combinations will have better appeal to the public. Old, broken colors will cause the public to think "this is an old advertisement" without attracting attention. Therefore, color has special appeal in print advertising. In modern graphic advertising design, color communication is the first priority in a sense. Color is composed of three elements: hue, lightness, and purity. Hue is different colors such as red, yellow, green, blue, and black. Value refers to the lightness and darkness of a single color; purity refers to the vividness and saturation of a single color's hue, also known as chroma. When using color in advertising, designers must express the theme and creativity of the advertisement and fully demonstrate the charm of color. First of all, various factors of color must be carefully analyzed and studied. Due to differences in life experience, age, cultural background, customs and physiological reactions, people have a certain degree of subjectivity. At the same time, people have different opinions on the symbolic and emotional expression of colors. Many different feelings. In the design of color configuration and color combination, designers must grasp the cold and warm contrast, light and dark contrast, purity contrast, area contrast, mixing and blending, area blending, brightness blending, hue blending, tendency blending, etc. of color. Maintain the balance, echo and color order of the picture. The advertising picture has a clear main color, and the relationship between the graphic color and the ground color must be well handled. Designers should clearly define color positioning. When advertising positioning highlights a trademark, the company's personality and image color must be considered, and color positioning is used to strengthen the public's recognition of it. When advertising positioning highlights products, the image color of the product must be emphasized. The purpose of color communication is to fully express the individual characteristics and functions of goods and enterprises, so as to suit the aesthetic flow of the commodity consumer market, and to use the creativity of color design to create a more concentrated, stronger and simpler image, and to deepen the public's understanding of advertising information. level of cognition to achieve the purpose of information dissemination.

Anyway, you have to learn colors well...