Due to the greatly accelerated pace of life in modern society and the rapid development of various mass media, modern people are exposed to a large number of corporate logos or product trademarks every day. This requires signs to be as highly identifiable as signals, so that the public can focus on a certain sign among many signs and leave a deep impression on a certain sign in the shortest time. Therefore, if packaging color is the factor that contacts and attracts the public on the front line of marketing, then logo color is the most concentrated, constant, and massive color recognition factor. No matter how the packaging design/Chongqing logo design changes, the color of the logo is relatively stable. Therefore, using standard colors in logo design can not only attract consumers' attention, but also enhance the public's memory, thus making Consumers have a deep personal impression of this logo, and are further familiar with and remembered it, triggering associations, creating emotional stereotypes, and building consumer confidence. In the world of commodities, we can feel the magical power of logo color/Chongqing logo design everywhere. For example, Coca-Cola's trademark is a letter graphic with white characters on a red background. According to environmental changes and the requirements of different media, red characters on a white background are used. The packaging of Fujifilm is green, and its complementary color red is used for the logo to achieve a strong contrast effect. The packaging of Kodak film is yellow, and its logo uses a contrasting red (Blue Eagle is a well-known logo design company, We also provide services such as Chongqing logo design, corporate trademark design, corporate logo design, etc. for enterprises in southwest China). The color configuration of logo graphics should focus on the relationship between the brightness and purity of various hues, and study people's feelings and preferences for different colors. The specific requirement for the color of the logo is to use simple colors. It is best to use one color to unify the graphics, otherwise it will give people a messy and difficult-to-read feeling, making the logo unable to play its due role (the famous Blue Eagle is The logo design company also provides Chongqing logo design, corporate trademark design, corporate logo design, etc. services to enterprises in Southwest China). There are generally three basic methods for configuring logo colors: (1) The primary colors combined with the primary colors are simple, strong, bright and eye-catching, with significant artistic and communication effects. (2) Choose only one color for the same color combination, and use methods that rely on changes in color brightness, such as orange, orange, medium yellow, and light yellow to form a transitional color vision from light to dark, which can express dynamic feel. (3) Complementary colors match this color configuration. The contrast is sharp and the graphics are particularly eye-catching and bright, which can give people a strong visual impact. About Blue Eagle Brand Planning and Design Blue Eagle Brand Planning Agency was founded in 2001 and has been well-known in the industry for its international design concepts and pragmatic operations. Over the past ten years, we have provided brand planning and design services to Chinese private enterprises with national ambitions and international strategies. We have accumulated rich and valuable brand integration planning experience through hundreds of actual cases. Blue Eagle is a well-known brand design company that specializes in providing you with: Chongqing vi design, full brand planning, Chongqing ci planning, marketing planning, Chongqing logo design, Chongqing album design, product packaging design, Chongqing store design, ci import , CI design, Chongqing website construction and other services.