Today’s Toutiao and Douyin have become very popular in recent years. Many companies want to place advertisements on Toutiao, but they are unable to find people and do not understand the advertising methods and other content.

Toutiao’s advertising formats mainly include full screen at startup, native information flow advertising, and details page advertising. According to the different needs of customers, it is mainly divided into two modes: brand exposure type and click effect type.

The display format of the information flow advertisement on the recommendation page is divided into large pictures, group pictures, and small pictures, which is an important position for advertising customers. Because the recommendation page belongs to the first screen of the internal page, and of course there are the local city channel pages, but relatively few people see it. Most users browse headlines on recommended pages, and few take the initiative to browse local city channels.

The preferred product combination model for brand exposure customers is: full-screen recommendation page information flow at startup (strongly recommended 4-2)

The startup screen is the first screen to open the Toutiao APP. The screen display is high-end, but it must be mentioned that Toutiao’s open-screen advertisements do not guarantee exposure. So for brand customers with strong exposure needs, they should choose the recommendation page information flow as a supplement.

So what form should we choose for the information flow on the recommendation page?

Generally, the large images of the information flow on the recommendation page look better, but Toutiao has restrictions on the large images on the recommendation page. Basically, every user who opens Toutiao will see large images in the first few screens of advertisements. From now on, it will basically be in the form of group pictures.

For brand customers with strong exposure needs, Toutiao has specially launched Recommended Page 4-2, a guaranteed fixed-position advertisement. People who frequently read headlines will find that GD ads appear in the 4th position of each screen, and recommended page 4-2 is in the 4th position of the second page. Not only can it guarantee strong daily exposure, but it also has an overflow part (this amount is free). More importantly, it is the only recommended page advertisement that guarantees advertising space.

The first choice of products for click-effect customers is: Recommended page large image/Recommended page group image

With the same title and material, we found that the click-through rate of the recommended page group image is higher. .

In addition to clarifying your needs and choosing an appropriate advertising model when placing Toutiao ads, you also need to know some other issues about advertising.

The first is the issue of account opening. If you want to promote on Toutiao, you must first open an account. Generally, a business license is required to open an account. Some companies with special delivery needs also need to provide documents related to the delivery content. Toutiao’s advertising review is quite strict. Starting from 2017, the review of account opening has also become very strict.

The second is the content issue. The content subject must be the individual who opened the account, otherwise the relationship between the content and the subject needs to be provided. Content review is also very strict. Proof materials are required for trademarks, characters, etc.

The last is user orientation. Toutiao backend users have more than 300 tags to choose from. Age, gender, operator, region, interest, etc. can be selected, and keywords can be customized for targeted delivery to achieve precise delivery.

After understanding what type you belong to, clarifying your main demands, and finding the right company to open an account, you have basically completed the entire process of Toutiao advertising.