The reason is that White Rabbit uses IP advantages to make cross-border brands, which has attracted the attention of netizens, uses the existing brand awareness to make cross-border goods, and uses the "conflict" between the original brand goods and new products to detonate the market. This novel approach is naturally eye-catching.

Needless to say, the sales volume of products is a cross-border marketing activity worthy of taste on the basis of deep masses. As far as white rabbit milk tea is concerned, milk tea with long queue time and high price is bound to be a cup of toffee full of memories.

Cross-border itself is an important means in brand marketing, which can exert the synergistic effect of different brands. Find the right strategy, seek an eye-catching marketing plan and win the favor of consumers. Let cross-border marketing really play1+1> The power of 2.

White Rabbit Creamy Candy

White rabbit toffee is a kind of toffee produced in Guanshengyuan, Chinese mainland. Since 1959 was released, it has been loved by people all over the world. The trademark is a jumping white rabbit, and its image is deeply rooted in people's hearts.

White rabbit toffee is a white, chewy cylindrical toffee, similar in texture to western bird candy. It is about 3 cm long and has a diameter of 1 cm. Each toffee is wrapped in edible rice paper and then wrapped in wrapping paper. Each candy has 20 calories (84 joules).

On September 7th, 20 18, Guanshengyuan Food, a well-known brand in Shanghai, announced the cooperation between White Rabbit Butterflies and Meijiajing, and launched a joint model-Meijiajing brand White Rabbit Butterflies Lipstick.