Current location - Trademark Inquiry Complete Network - Trademark registration - What is the brand positioning of Mengjinyuan?
What is the brand positioning of Mengjinyuan?

Mid-to-high-end.

Mengjinyuan’s products are positioned in the mid-to-high-end young female consumer market. With high purity and light luxury styles as its main features and differentiated services, the brand's highlight lies in its own gold production and processing base for the entire industry chain. Located in the "Sapphire Capital of China", relying on local industrial advantages and technological innovation, it has gradually entered the public's field of vision.

At that time, mainland consumers were proud to go to Hong Kong to buy gold with "three nines", while domestic companies were still stuck at the technical level of "two nines". Mengjinyuan has started the exploration and pursuit of higher purity of gold jewelry.

The development of Mengjinyuan:

The company was established in 1994, covering an area of ??100 acres and more than 1,000 employees. Mainly engaged in the processing, manufacturing and wholesale of gold and silver jewelry, and also the processing and wholesale of k gold, palladium, platinum, diamonds, jewelry and jade products. The company has established a complete quality management and quality assurance system, and has successively passed ISO9001 quality system certification, ISO14001 environmental management system and other certifications.

The Mengjinyuan series of products have been awarded the honors of China's Well-known Trademark, China's Consumer Satisfaction Brand, China's Famous Brand in the Jewelry Industry, China's Famous Brand, and Top Ten Enterprises in China's Jewelry Industry by relevant departments and institutions. It has been trusted and respected by consumers for many years. While the company is growing and pursuing excellence, it also never forgets to contribute to society, benefit the people, and is committed to Chinese charity.

The above content refers to Baidu Encyclopedia-Mengjinyuan