the provisions on trademark transfer are as follows: trademark transfer refers to the legal act that a trademark registrant and others reach an agreement on trademark transfer and conclude a written transfer contract, and then they go to the local trademark office to apply for registration of change. This legal act shall take effect as of the date when the Trademark Office registers the change.

Legal basis

Article 42 of the Trademark Law of the People's Republic of China

Where a registered trademark is assigned, the assignor and the assignee shall sign an assignment agreement and file an application with the Trademark Office. The transferee shall guarantee the quality of the goods using the registered trademark.

where a registered trademark is transferred, the trademark registrant shall transfer the similar trademark registered on the same commodity or the same or similar trademark registered on similar commodities.

the trademark office will not approve the transfer that may easily lead to confusion or have other adverse effects, and notify the applicant in writing and explain the reasons.

after the transfer of a registered trademark is approved, it shall be announced. The transferee shall enjoy the exclusive right to use the trademark from the date of announcement.