How to build momentum for yourself

It is a superficial explanation to understand "building momentum" only as propaganda, hype, aggressiveness and superficiality. In essence, "potential" is not necessarily tangible, nor is it always extroverted or divergent. It is the environment, just like the aura. It has no definite shape, but it is everywhere and affects everyone all the time. Potential also represents the definition and perception of a person by the surrounding environment. "Building momentum for yourself" can be understood as "creating a space that is conducive to your career development by shaping the environment (including people or organizations, etc.) to have a positive perception and evaluation of yourself.

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The highest state of creating momentum is to make everything appear in nature, just as it should be, without any trace of creating momentum. It is as if the makeup has reached a state of perfection, where people completely forget that the beauty is the makeup, and only know that the person is being praised. . To successfully build momentum, you must not only have the ability to spread, but more importantly, you must cultivate your heart, attitude, cultivation and concepts.

● In addition to internal factors, whether women need to build momentum must also be considered. It depends on the culture of your company, the nature of your profession, and even the personal style of your boss.

● People who work in marketing and sales may have to build momentum, but those who work in research and development are too intense. A flamboyant work style may be meaningless or even counterproductive.

● Strive to improve yourself as quickly as possible after receiving the opportunity. Under positive pressure, everyone can maximize their potential. . You should actively learn from the people around you and ask for advice from others with a very humble attitude.

Everyone is equal before challenges

What are the ways to build momentum for the company?

The following information is reproduced for reference

How companies build momentum

How to "select materials" before building momentum

It is crucial to find the right theme before building momentum , finding a theme is "selecting materials", which is the core of the campaign work, just like wrapping corn on the cob. All activities related to publicity and campaigning, that is, wrapping the grain, must be based on the corn cob and revolve around it. In addition to "random" emergencies, these themes are generally selected by companies after research and analysis.

1. Make your own "materials"

Look internally, tap potential, and create news that is beneficial to the enterprise. This kind of "creation" does not have a certain model or principle to follow. It mainly relies on the operator's extensive knowledge, rich imagination, and keen market sense to capture sudden changes. For example, Rongsheng refrigerators were stationed in the Great Hall of the People and the United Nations, and Kelon Group presented the Kowloon Tripod to the Hong Kong Hall on the day of Hong Kong's return. Another example is that "price reduction" is an eternal theme for companies such as Changhong, Suning, and Gome. Every time will attract enthusiastic attention from the media.

2. Keep abreast of news events

Be good at analyzing and observing various news events happening around you, and pay attention to finding out what is relevant to the company and the company. The combination of products and the use of business opportunities to serve enterprises, such as the peace talks between North and South Korea, the historical footage of Kim Dae-jung and Kim Jong-il clinking glasses, and the "Bondi" Band-Aid simply uses the sentence "There is no wound that cannot be healed" to coincide with this. Another example is Shenyang Feilong's rush to register the "Viagra" trademark, which was like detonating an atomic bomb. The media quickly followed the trend and frantically speculated. The registration fee was only more than 10,000 yuan, but the related reports it triggered were converted into advertising prices according to statistics. It was worth hundreds of millions of yuan. At that time, the assets of the "Viagra" trademark were valued at nearly 800 million yuan.

3. Public welfare cannot be lost

By investing a certain amount of time and money in some public welfare activities, you can improve the brand's image among the public. For example, Kelon Company vigorously carries out poverty alleviation activities in impoverished mountainous areas in Jiangxi and sponsors the Asian Games and Olympic Games.

Practical weapons for building momentum

Advertising

Advertising is not a panacea. It is impossible to make your products sell well without advertising. This dialectical advertising The principle of placement tells us that advertising placement is not necessarily directly proportional to sales growth. Generally speaking, when companies advertise, they will find selling points from their own products or in combination with the external environment, that is, to find out the main direction of publicity. Generally speaking, there are the following categories:

1. Functional selling points. That is, what can it be used for, what kind of effects it has, and what kind of problems or difficulties it can solve.

Such as detoxification, easy-to-use detoxification and beauty capsules, Haier's "007 instant cut" function refrigerator, calcium supplement series, etc.

2. Technical selling points. "Like the new and dislike the old" is the preference of consumers. In publicity, the appeal of using new technologies should be highlighted, and the concept that new technologies can bring higher levels of fashion and enjoyment should be conveyed to consumers, such as China Unicom's CDMA network, Changhong The fourth generation rear projection color TV, etc.

3. Conceptual selling point. Generally, it is necessary to create a high-tech product or a new feeling and new environment for consumers. For example, from digital color TVs, healthy air conditioners, ventilation air conditioners, negative ion air conditioners to nanotechnology, they all use conceptual appeals.

4. Public welfare selling point. Organically combine enterprises and their products with public welfare activities, and take a "free ride" to promote themselves. For example, "Every time you drink a bottle of Nongfu Spring, you can donate one penny to XX." Nongfu Spring has made two versions, from the Olympic bid theme to the public service advertisement of the Sunshine Project, which is obviously different from the star strategy of similar products. , creating a good brand image and social image that cares about education and loves sports.

Press conference

Holding a press conference is not only more grand and high-level, but more importantly, reporters can discuss issues of interest and their own opinions at the meeting. I believe that conducting interviews from the best angle can also promote closer and tacit understanding between the two parties. The reasons for corporate press conferences generally include the following: new product development, changes in corporate operating policies, changes in corporate heads or senior managers, launch of new factories or expansion of old factories, corporate mergers, and anniversaries of corporate founding. , the company's product awards, the occurrence of major liability accidents related to the company, etc.

The press conference should be held at an appropriate date and location to avoid conflict with some major social events and anniversaries. Journalists are very busy at work, so they should be notified in writing about 10 days before the press conference, so that reporters can adjust their work... >>

Do micro-business brushing How to create momentum on your own screen?

It is not possible to swipe the screen. . . There are also tricks to posting on Moments.

Looking for a clear and detailed explanation of "building momentum at the right time" (please combine historical examples and modern successful examples)

Then I will not search and just tell you. Suitable and appropriate, use the situation at that time to create a more powerful situation.

Historical legends include the Chen Sheng and Wu Guang uprising at the end of the Qin Dynasty. At that time, the Qin Dynasty was brutal and unbearable, and the people complained that this was the "time", and then they hid strips of cloth in the belly of fish to build momentum for themselves. There have always been many such things, including using ghosts and gods to build momentum for oneself, and the uprising at the end of the Yuan Dynasty, and so on.

Now, for example, When a movie is about to be released, there will be rumors about the male and female protagonists having a scandal.

How to build momentum in your circle of friends and arouse others' desire to buy

First of all, your product is real. It is easy to use; secondly, some people must really use your product and give it good reviews; if you get a good reputation, you will naturally have more customers, and customers are willing to promote it for you, which is the best publicity effect; always send advertisements every day It’s useless

What is the momentum in Sun Tzu’s Art of War?

The art and methods of business leadership in Sun Tzu’s Art of War

Cheng Meixiu

"The Art of War" is known as "the world's first military book in ancient times" and "the holy book of military science". Nowadays, it has attracted increasing attention from business leaders, and Japanese entrepreneurs have taken the lead in converting "The Art of War" into "The Art of War". The application of Sun Tzu's thoughts to the management of enterprises is a great act of wisdom.

"Sun Tzu's Art of War" is a masterpiece that was born and originated from the country and highly condenses and embodies the wisdom and wisdom of the Chinese people. , whose ideas and influence have gone beyond the military field and penetrated into all aspects of social life such as politics and economy. Today, in the process of accelerating the modernization of enterprise management in our country, as a Chinese entrepreneur and operator in a prosperous age, we have learned deeply. It is of vital contemporary value to study the methods of modern business leadership in "The Art of War".

1. " "Choose people and use the power"

Sun Tzu said in "The Power Chapter": "Therefore, those who are good at fighting seek power and do not blame others, so they can choose people and use the power.

"The meaning of this sentence is that a general who is good at commanding and fighting should focus on relying on, using, grasping and creating situations that are conducive to his victory, rather than being demanding on his generals, so he can Based on the development and changes of the overall situation, select talents suitable for taking on important tasks, so that you can take the initiative to determine the overall victory. This is a highly incisive summary and discussion of Sun Tzu's "selecting people for tasks." The idea of ??"momentum" contains rich and profound connotations and lessons for today's business leaders and entrepreneurs.

The "momentum" mentioned by Sun Tzu refers to the movement from one party to another Initiate a military challenge or attack, resulting in a military "war situation" faced by two or more parties. Incorporate it into business operations, a major business strategic action decision planned by the enterprise, or the performance of the operator in market competition. A certain competitive situation (such as technological progress, new product development, marketing planning, etc.) will form various "business situations" that operators will face. However, whether it is a "war situation" or a "business situation", they are all different. There is a question of "seeking the potential". According to Sun Tzu's thinking, the fundamental starting point of seeking the potential is "taking the potential", that is, making full use of the development and changes of the situation, using the potential to create the trend, and achieving the strategic goal of defeating the enemy. , this can be seen from other discussions in "Position", and to be able to "take advantage of the situation", one must first "know the situation". The so-called "knowing the situation" has two connotations. On the one hand, it is to understand the situation. To develop and change trends, you need to have the vision and ability to make decisions ahead of time; on the other hand, you need to know whether you have the conditions and strength to take advantage of the situation (mainly whether you have core talents who can be appointed and take on important responsibilities). Have a clear understanding. If you cannot "know the situation", it will be difficult to "take it from the situation". Therefore, "knowing the situation" is the prerequisite for "seeking the situation". Because of this, the world calls those who know the current affairs a hero. However, although a commander has the strategic foresight to "know the situation" and has talents who can take on important tasks, he cannot make full use of them, and will eventually fall into a disastrous situation of "losing power"

. This is also a key issue in the success or failure of business operations in today's market competition. Han Prime Minister Zhuge Liang's insight into Jieting's strategic position and his ability to seize the right time and place were better than Sima Yi's, only because he made the wrong use of the most critical points. Ma Di was the general and caused the defeat of the entire army. Fortunately, Zhuge Liang took some protective measures in advance to avoid the catastrophe of the entire army. It can be seen that in the use and grasp of the situation, "relying on the situation" (choosing people and choosing the right person). Responsibility) is a key factor in determining the success or failure of a career, because the selection of people and positions not only essentially embodies the business philosophy that success depends on people and people can create the situation, but also essentially embodies the ability levels of different talents. Only when their value is obtained. When fully respected and in the most suitable position for full play, excellent leaders can produce the maximum creative energy because they are good at using talents according to the situation, using their abilities, boldly entrusting them, and using them freely. , thus being able to build momentum based on the situation, ensure the implementation of strategic intentions, seize the momentum with unexpected victories, and firmly grasp the decisive power. There are many such examples.

After Sun and Liu united to defeat Cao Cao, Zhuge Liang predicted that Cao Cao would be defeated and take Huarong Road. Who is sent to take charge of this road is of great importance. Because Zhuge Liang considered the overall situation, if he killed Cao Cao at this time, the situation would be even more chaotic and difficult to deal with, which would not be conducive to the realization of the strategic policy of "three parts of the world", so he set the strategic intention of "catch and release", but It can't be said clearly. Guan Yu is... >>

Semi-propositional composition "Moments...

First: To enhance the atmosphere, when you first start marketing in Moments, You must not act like a novice, posting pictures and then writing some introductions. For example, if you are selling cosmetics, when you post to Moments, you may be thinking: As long as I keep posting pictures. , and then someone will come to me. There is a joke like this. There is a newbie who is new to WeChat marketing, so he follows the above method and keeps sending pictures. As a result, within 10 days, he wants to share with his friends. While chatting, he found that most of his friends had blocked him. This is a joke, but it is not difficult to see that in fact, these things may be happening to you. There are many voices I sent in the past two days. My friends have heard it, but I don’t know if you have heard it. Here, I will explain to you the difference between Taobao and WeChat. I think this is necessary because you may have transferred from Taobao to WeChat.

Without going into too much nonsense, let’s briefly talk about the differences between the two. Taobao is a relationship based on business, while WeChat is a business based on relationships, so the two are essentially different. This is why everyone who works on Taobao now Pulled. Because the future society belongs to the fan economy society, if a company or micro-business does not embrace your fans, then the company is not far away from being pornographic. Some time ago, I worked as a lecturer for an education company. I clearly felt the limitations of traditional industries. The future society will definitely be a society of small groups. With the development of information, people are no longer attracted by TV advertisements and subway TV. , but get along more and more with like-minded friends. Um, sorry, I'm going too far. This is actually the general environment that created the current situation. People in the future will be independent individuals and no longer dependent on a company or industry. This is the general trend. So what exactly should be done in the circle of friends? You seem to be in the cosmetics business. Here I start my official bullshit. Hope you don't mind. In fact, I just talked about the marketing of the circle of friends. You need to create momentum by yourself. I don’t know whether you understand this point. Whether you understand it or not, I will explain it to you now. Remember, the circle of friends is a closed space. What you post Unless someone blocks you, information can definitely occupy other people's screens. So how to do it? Building momentum means that you must package it first. Then I don’t know if your product was posted in your circle of friends or if it was a newly registered account. In fact, I would rather mind if you register a small account to do it. After all, the people in a circle of friends must be your colleagues, friends, or bosses. If you do sex in a circle of friends and your boss sees it, is it inappropriate? Right. I will tell you how to do it from the very beginning. First of all, you must be busy for two days at the beginning. Why, you have to register an account first. Like when I first started the operation, it was the account I registered: forever1966. Just now There was no one at the beginning. After I operated it for 15 days, the turnover was close to 30,000. Recruit 10 agents. You also need to register a small account, so that it will not hinder the relationship with your friends. What if there is no one for the newly registered small account? If you need to attract fans, don't trust any software. Those who add fans to software are just biased. Since you want to do a good job, you must do your job well at the beginning. Then I will teach you the simplest and most convenient way to attract fans. Do you know Baidu Tieba? You know there is makeup, right? There are two types of people active in makeup bars: the first is those who used to advertise, and the second is interested in makeup. No matter what kind of person you are, it can actually be useful to you. Why, the advertiser is your peer, you can convert him into an agent. Those who are interested in makeup are basically your precise customers. How to attract fans. It’s just a matter of your skills. I don’t know if you know Sina News. In fact, those news are all soft articles. In other words, those things are written by writers. Of course, at that level, you basically don’t have to think about it now. Those writers basically Belonging to a large company, or a royal writer of a large enterprise, they specialize in writing soft articles to promote products. So some news is actually advertising. I don’t know if you understand this. There is a women's column at the top of Sina. You can click on it directly. Why do I let you click on it? Actually, I want you to pick up the article and the topic. Since it can be listed on the new *** sex network, it proves that this soft article is The writing is valuable. There is a beauty and skin care column inside. Then you click in, pull out the article, and make slight modifications. It must be modified. As for why, I don’t think I need to explain. After you have modified this article, you need to go to Baidu Tieba to publish a post. Only send out questions, which must be eye-catching and may even be exaggerated. No one will pay attention to you at first, so you need to upvote it yourself. Upvote... >>

There was a colleague the year before last. He was just an employee, but he was very smart and took advantage of other people's gossip. Build momentum for yourself and successfully create a moral atmosphere in the company

If he offends the public, your father will follow the public opinion and easily take him down, simple question. Your father knows himself and the enemy and wins easily.

How should I publish my thoughts on how to start a micro business?

When doing a micro business, products are very important. Good products can attract more repeat customers.

But if you don’t even have customers, and you publish product information in a circle of friends without friends,

no matter how much you promote it, it will be in vain.

When you first enter micro-business, the most fatal thing is that you have no customer source.

So how do micro-business companies find customers? Many people think that customers are acquaintances, but this is not the case. The most taboo thing about doing micro-business is that you are still consuming the acquaintance market.

How can you find customers when you are just starting to do micro-business and have no experience?

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How can I find customers when I just started a micro-business and have no experience?

The first few times he may buy your product out of face,

There is no guarantee that he will continue to buy in the future. A micro-business that only operates in a circle of acquaintances will not be successful.

If you want to do micro business and find customers, in the final analysis, you need to expand your social circle.

Increase the number of friends. Only with the number of friends can you have a certain amount of customer transactions.

To position your customer group, you need to understand what the positioning of a micro-business is.

To put it simply, it is who you want to get money out of their pockets and buy from you. Something to sell.

For example, if you make skin care products, the majority of people who pay attention to such things are women.

This is the same group of people who buy your products, so your customer base is women. ,

That is your positioning. And if you sell tea or tobacco and alcohol,

your potential customers should be mainly men with such hobbies.

We should think more and learn more about what we do!