Speaking of rich people, not every rich person graduated from a well-known university or even had experience of studying abroad. Many local rich people do not have high academic qualifications, but they have also created hundreds of millions of wealth for themselves. . For example, Tao Huabi, the "Old Godmother" who has always been called a goddess by us, made her fortune by buying hot sauce. She never went to school, but her net worth has reached 7 billion. The "Condiment King" Wang Shouyi also made his fortune from condiments, with an annual income of 2 billion without any academic qualifications.

Speaking of today’s food industry tycoons, everyone knows that, because almost everyone who has eaten “junk food” has eaten this brand of food, and they can’t stop eating it. The brand is Weilong. Speaking of Weilong, it can be said that he is the leader in the spicy noodles industry and almost monopolizes the spicy noodles market. There were people interviewing foreigners on the street and they couldn't stop after taking one bite. Today we will talk about Weilong. Long’s entrepreneurial story.

Liu Weiping, the founder of Weilong, is an ordinary person with no background and only a high school education. Liu Weiping didn't want to make spicy strips at first. Liu Weiping is from Pingjiang, Hunan, and Pingjiang's dried sauce has a history of thousands of years. In 1998, a severe flood occurred. Liu Weiping's hometown suffered heavy losses due to the disaster, and a large amount of soybeans could not be sold. So people used the method of making soybeans to grind the soybeans into gluten and mix them with chili peppers. This was the earliest spicy strips.

Since everyone is constantly trying, they are all groping forward. Such gluten spicy strips are also much cheaper than dried sauce, so they also have sales prospects. At that time, many local people were making spicy strips, so they could only rely on taste to win. There was no price advantage. Liu Weiping inherited his mother’s skill of making dried sauce. The spicy strips were also very tasty and chewy. At that time, Liu Weiping He would get up early every day to make spicy strips and push a cart out to sell them. This was also the original Weilong spicy strips.

In 2001, Liu Weiping felt that the hygiene of spicy strips was also an issue that needed to be considered. The hygiene of small workshops was not up to standard, so many people thought it was junk food. So Liu Weiping opened a food processing factory called "Pingping" in Tiedong District, Luohe, turning a small workshop into a factory. Liu Weiping had the idea of ????expanding the scale, so he registered the "Weilong" trademark at the beginning of the company's establishment. At the same time, he also strictly controlled the production of spicy strips, including raw materials and hygiene. In addition, Liu Weiping also put a lot of effort into the outer packaging. In order to make it easier for people to carry and for the fashionable appearance, he also put a lot of effort into it.

In order to keep the "Weilong" brand in the market, in addition to taste and reputation, Liu Weiping also invited popular celebrities to endorse, which will also make the "Weilong" brand popular among the public. vision. The price of Weilong Spicy Tiao ranges from 50 cents to a few yuan. Such a low price has created a fortune of 50 billion yuan for Liu Weiping. More than 10 billion packs are sold every year, and it has become a snack for the whole people. Every year Revenue can reach 2 billion yuan.

Now Weilong has been exported to foreign markets and has also entered the e-commerce platform. It is very shocking to be able to bring what people call "junk food" to the scale it is today. Liu Weiping didn't even think about it at the beginning. I thought spicy strips would be so popular. In the European market, a pack of Weilong costs nearly 70 yuan, which is ten times the price in China. However, it is still loved by many people. This is the legendary entrepreneurial path of the Spicy Tiao King.