Trademark protection is a practice that has been implemented since the birth of a trademark, because the emergence of a trademark is to protect the enterprise and its related goods and services from infringement. At the same time, enterprises must also protect their trademarks to avoid risks that arise in society. So what should be done specifically and effectively?

First, the use of trademarks should be standardized. The registered trademark has been finalized and almost cannot be changed in any way. Neither the trademark itself nor the trademark information can be changed. It is assumed that it is an element of the trademark itself. If you change, add or subtract, you must re-register the new trademark. If the trademark information changes, the company should promptly go to the Trademark Office to change the trademark.

The second is to reserve evidence on the use of trademarks. Let’s put it this way, trademark withdrawal or other things will inevitably happen in society. These are mainly issues related to the use of trademarks. Although the trademark is valid for ten years, if the company does not use it for three years or does not retain evidence when using it, the trademark will be revoked early.

Therefore, if you retain evidence of use, or if your trademark is licensed to other companies, you must also retain evidence of use. Only in this way can you face the issue of trademark withdrawal. Of course, there is a third point in protecting trademarks, which is to take direct action when facing trademark disputes. And if you have any questions you need to ask, you can directly consult the relevant trademark agency. This is an effective way to protect your trademark.

Trademark protection is not achieved overnight. Sometimes other companies do not come to find fault, and the use of trademarks can be smoother. However, the number of trademarks in the market is not endless. When trademark registration encounters similarities, it is always necessary to Only when it is invalidated or revoked can a new trademark be registered. Therefore, in the face of external pressure, trademark protection is actually very important.