Zespri kiwifruit is a product imported from New Zealand.

In 1999, when New Zealand kiwi fruit brand Zespri first entered the Chinese market, its sales in the mainland accounted for less than 2% of its global sales. Even in 2009, Zespri's sales in mainland China were only NZ$50 million, accounting for less than 5% of global sales.

In 2018, Zespri’s sales in China accounted for more than 20% of the global total, with sales revenue of NZ$500 million, making Greater China surpassed Japan to become Zespri’s largest market in the world. China has become one of the fastest growing markets for Zespri kiwifruit in the world.

Zespri’s quality management

Zespri has an internationally recognized and reliable food safety system, and every link must undergo strict quality and safety certification. From the start of cultivation, all growers are guaranteed to be certified by Global Good Agricultural Practices. Kiwi fruit needs to go through hundreds of steps of screening to ensure its complete appearance and outstanding quality.

It is worth mentioning that every box of kiwifruit sold by Zespri around the world can be identified and traced back to its packaging and growing place. This tracking code can be called the "ID card" of kiwifruit. . Not only that, Zespri is also actively committed to health and nutrition research, continues to cooperate with various scientific research institutions, adheres to scientific and technological innovation, and further meets the strategic goals of food safety and healthy diet.

Since entering China in 1999, Zespri has always attached great importance to product quality and consumer safety. It has worked closely with the Chinese government and legal institutions, and has set up a dedicated anti-counterfeiting team to crack down on counterfeiting companies and counterfeit trademarks. Committed to maintaining market order and ensuring that consumers can purchase high-quality, safe fruits.

Reference for the above content: Baidu Encyclopedia-zespri