The clothes with oval logo are Batman clothes brands.

the essence of a brand is that its products, services or other advantages over competitors can bring the same or higher value to the target audience. The values include: functional interests and emotional interests.

a broad sense of "brand" is an intangible asset with economic value, and its differences are expressed by abstract, unique and recognizable mental concepts, thus occupying a certain position in people's consciousness. Brand building is long-term.

a narrow sense of "brand" is a kind of "standard" or "rule" with both internal and external characteristics. It is a general name of an identification system that makes it unique, valuable, long-term and cognitive by standardizing and regularizing the concept, behavior, vision and hearing.

kotler, the father of modern marketing, defined in Marketing that a brand is a set of specific features, benefits and services provided by sellers to buyers for a long time.