Yuyao's home appliance industry originated in the 197s. With the rapid rise of plastic products enterprises in urban and rural areas and the development of supporting mold manufacturing industry, at that time, a group of enterprises began to produce plastic accessories such as color TV sets and washing machines for large state-owned enterprises, and gradually shifted to produce home appliance accessories, and began to develop from simple home appliance accessories to complete machines. After more than 3 years of hard work, the home appliance industry in Yuyao has developed by leaps and bounds and has become the pillar of the city's industrial economy. According to incomplete statistics, by the end of 25, there were 2, home appliance enterprises in Yuyao, with more than 6, employees and an output value of 21 billion yuan. Among them, there are 12 household appliances enterprises above designated size, with sales revenue of 8.9 billion yuan, accounting for 23.6% of the enterprises above designated size in the city, which is one of the larger industries in the city. A comprehensive analysis of the development of Yuyao's household appliances industry shows that there are the following favorable conditions and restrictive factors:

(1) favorable conditions

1. superior location advantages. On June 8, 23, the foundation stone of the Hangzhou Bay Bridge, which attracted worldwide attention, was laid, marking the leap of Yuyao's industrial economy from "Yaojiang era" to "Hangzhou Bay era". The construction of Yaobei new industrial district and Binhai Industrial Park, which have been determined successively, will further accelerate the pace of actively connecting with Shanghai and integrating into the Yangtze River Delta. With the completion of the bridge in 28, it provides a better platform for technology flow, talent flow, capital flow, information flow and logistics, and Yuyao and Cixi are the core bases of home appliance manufacturing in Ningbo, which has ushered in unprecedented development opportunities for the development of home appliance industry in our city.

2. Strong supporting ability and low cost advantage. In the years of competition and cooperation in Yuyao home appliance industry, spare parts enterprises have formed an increasingly detailed professional division of labor. Due to the concentration of regional industries, the related components of various household appliances can be matched nearby and sourced locally in Yuyao, and the procurement cost, especially the transportation cost, is very low. As a result, the larger market scale replaces the larger enterprise scale, and more market resources allocation replaces the internal production of enterprises. Large-scale complete machine enterprises like Shuaikang and Fidelity have thousands of cooperative factories for them. These enterprises compete with each other and cooperate with each other, forming a situation of interdependence and continuous progress, and forming a huge industrial chain from spare parts production to complete machine manufacturing.

3. Development advantages of industrial clusters. The scope economy brought by cluster is the basis of forming the competitive advantage of enterprises. At present, Yuyao household appliances industry has formed a cluster of small and medium-sized enterprises based on the vertical division of labor in the industrial chain. A group of independent and interrelated small enterprises have established a supporting cooperation system according to the professional division of labor, which has greatly promoted the spread of advanced concepts, methods and technologies in the household appliances industry and attracted more supporting enterprises, investors and suppliers. By the end of 24, there were 15 home appliance enterprises with sales revenue of over 1 million yuan, accounting for 21.7% of the total number of enterprises with sales revenue of over 1 million yuan in the city, including 2 home appliance enterprises with sales revenue of over 1 billion yuan, accounting for 66.7% of the enterprises with sales revenue of over 1 billion yuan in the city; There are 2 home appliance enterprises with sales income above 3 million, accounting for 18.1% of the enterprises with sales above 3 million in the city; There are 5 home appliance enterprises with sales income of more than 2 million, accounting for 41.7% of enterprises with sales income of more than 2 million in the city; There are 6 home appliance enterprises with sales revenue of over 1 million, accounting for 11.8% of the enterprises with sales revenue of over 1 million in the city. Basically, it has formed a trend with one or several types of home appliances as the core, several backbone enterprises as the leading factor, and many related enterprises and service organizations developing together, which has become the largest industry in the city.

4. Advantages of market expansion. From the domestic market, the market of small household appliances is in the growth stage and has great potential; From the perspective of the international market, the purchase volume of foreign businessmen coming to this city has increased substantially, and the export volume of foreign trade has been increasing. According to incomplete statistics, at present, 1 of the 15 home appliance enterprises in Yuyao are mainly exporting, accounting for 66.7%. The export of household appliances accounts for about 6% of the export of mechanical and electrical products in this city. In 24, the output of vacuum cleaners was about 7.6 million sets, only less than that of Suzhou, ranking second in the country, with 4 households with sales income exceeding 1 million yuan; The output of range hoods is nearly 8, sets, ranking among the top in China. Small household electrical appliance enterprises, mainly hair dryers and water kettles, have spread all over the city, and almost all their products have been exported, which has become an important industrial product exported by the city. Home appliance accessories products are exported to Europe, the United States and other countries in the world. By the end of 24, there were 4 enterprises with sales income above 1 million yuan, and the sales income of this product has reached nearly 2 billion yuan. At the same time, with the quiet rise of the automobile electrical appliance market, it has opened up a new battlefield for home appliance enterprises. For example, Huasheng and other enterprises have also successfully manufactured car refrigerators, vacuum cleaners, emergency lights and other products, which has made a good start for Yuyao's home appliance industry to expand into new areas.

5. brand advantages that have begun to have an impact. According to preliminary statistics, there are about eight categories of thousands of household appliances in Yuyao, and several of them have been influential at home and abroad: (1) Kitchen products. It has two well-known trademarks, three famous brands in China, two provincial famous brand products, four inspection-free products and one famous brand product in Ningbo, which is the industry with the most concentrated famous brands in Yuyao. Such as Shuaikang brand in the domestic kitchen market leading position. (2) Vacuum cleaner products. Fidelity vacuum cleaner won the national silver award in the early 199 s and is a famous brand product in Zhejiang Province. (3) Small household appliances, mainly hair dryers and kettles. For example, Seymour has been included in the national export cultivation brand. (4) Home appliance accessories. Cables, plugs, sockets, etc. used in household appliances seem unremarkable, but their products are exported to Europe, the United States, etc., and the scale of enterprises is also expanding rapidly. For example, the output of axial flow blades of air conditioners produced in lang di group ranks first in the country for a long time.