"Ice Bear" brand was born in 1986. It is the earliest freezer brand in the Central Plains, and has a high brand reputation and popularity in the northern market. It is also known as the three famous brands with "Haier and Aucma".

In 21, the brand "Ice Bear" regained the honorary titles of "Famous Trademark of Henan Province" and "Internationally Famous Brand of Henan Province" (formerly known as "Export Famous Brand of Henan Province"). The new ice bear woke up from hibernation and became another shining industrial business card in Henan Province.