The trademark of Maotai liquor is copyrighted, and Kweichow Moutai Distillery has successfully obtained the trademark ownership of Feitian liquor.

Moutai, a specialty of Maotai Town, renhuai city, Zunyi City, Guizhou Province, is a symbolic product of chinese national geography. It is as famous as Scotch Whiskey and French Cognac as the world's three famous distilled liquors, one of the three famous liquors in China, and the originator of Daqu Maotai-flavor liquor, with a history of more than 8 years. On February 14th, 23, the former General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) approved the protection of "Moutai" products in the original region. In June, 221, Kaidu released "the list of the most valuable global brands of Kaidu BrandZ in 221", and Moutai ranked 77th with a brand value of $19.33 billion.