However, Coca-Cola does have an interesting story.
1886 In a drugstore in Atlanta, Georgia, USA, a pharmacist named john pemberton accidentally invented a magical brown liquid. He wanted to develop this colored liquid into a drink, but he didn't have the money, so he found Robinson, a rich man with little culture, to discuss the feasibility of developing this drink together. When the terms of cooperation were negotiated, pemberton gave Robinson the right to name this new drink in order to use Robinson's financial resources.
Robinson agreed, but after thinking for a while, he felt that it was not so easy to give this drink a name. He rummaged through the dictionary and couldn't find a satisfactory name. In the end, I fell asleep in the chair in the study after dinner because my head was groggy. When he woke up, it was past 2 o'clock in the middle of the night, and he wanted to give a name according to the nature of the drink. This drink is cool and refreshing. Use clods to mean "cold", but the word "cold" cannot be used as a name. One word must be added. He started looking up the dictionary again. As a result, he found nothing and threw the dictionary aside again. Just then, the rooster crowed and he jumped up at once. By the way, use the name rooster! But neither "cold cock" nor "cold cock" can be used as the name of the drink. Thinking that he walked into the yard and saw a meteor across the sky inspired him again: Why not change the letters of "rooster" and "cold rooster"? So Robinson released Cock. Both k and d in Cold are replaced by a, thus becoming COcacola.
Pemberton asked Robinson what the name meant. Robinson said: "They are meaningless in themselves, but look at their letter structure. Is it very interesting? " Pemberton repeated it several times and suddenly shouted happily, "Great! No one can think of such a good name except you. It is easy to spell, read and remember. No matter who reads it, it will remember. As a product name, it is really good! " This is how the Coca-Cola brand was born.
Coeacola brand name is characterized by not paying attention to word meaning but paying attention to loud pronunciation. The brand name is short and pithy, unique and unique. It is unique and unprecedented in the world, so that it can dominate the world.
It is worth noting that contemporary brand name design has formed an international trend. In addition to the * * * characteristics of the brand-easy to read, write, recognize and listen, we also pay attention to the fact that crystal brand names can spread all over the world, such as Sony in Japan and Mercedes-Benz in Germany, and their brand names are loved by people all over the world.
A popular trend of brand name positioning in contemporary western developed countries is to use pronunciation to win the naming of new words, just like Coca-Cola, which does not pay attention to the literal meaning of names. Even enterprises in some developed countries in the world boldly use a number of western letters to form meaningless names. As long as the name is pronounced loudly and has no annoying meaning, it is considered as a very successful brand design. For example, world famous brands such as OMO, Pepsi, Nikon and Kodak all belong to this type.