Comprehensive experience and skills in business card design
Color: The basic tones of the same business card should be consistent, and the color brightness should be unified. This will make people feel integrated and comfortable. Of course, it is not excluded. Color contrast is deliberately adjusted to attract the eye. Formal business cards should be simple and elegant, and the color application should be designed in accordance with the company's standard colors and auxiliary colors. Generally, there will be no more than three corporate standard colors. Adding auxiliary colors will give people a sense of integrity and allow people to distinguish its main color and accent color at a glance.
Material: Of course, good design cannot be effective without good materials. For example, the ink-and-wash style business card we designed for a YHY client some time ago, paired with Shirahama sandpaper, is particularly impressive and makes people feel like they want to collect it. The business card we designed and produced for Volvo Company is mainly simple and elegant. Paired with the white shadow paper, it will make people's eyes brighter; there is also the business card of Dehecheng Trading Company, the back is designed in light yellow, a very light color, printed on the white shadow paper, it will appear golden effect. There are many similar examples, so there is no need to enumerate them one by one. All in all, a good design is not only about the quality of the design draft, but also about what kind of paper the design style is suitable for. Together, it is called a complete design, which can reflect the real shining point of the business card and reflect the style and style of the company. idea.
Post-workers: Post-workers are like adding wings to a tiger, the icing on the cake. Add a finishing touch to an otherwise beautiful business card. For example, the simple and elegant business card scheme we designed for our customers using metallic green paper, coupled with the LOGO hot stamping process, makes it feel very stylish, alternative, unique, and aloof, unruly, while metallic red is suitable for hot stamping. Sometimes I don’t know how to explain it, and many need to be made before I can sum up my experience and decide which one is better.
Experience and skills of business cards (2) Font and format
Blank space: The more content on a business card, the better. Appropriate white space will create a sense of space. Only with a sense of space can people feel comfortable, but stacking too much will make people feel that it is just a flat surface covered with things, and it will look like a small advertisement. The templates of 52 Business Card Network all have white space instead of filling the screen with content, which makes people feel simple and elegant.
Leave an edge: The content of the business card (except for the underlay or edge) should not be too close to the edge. Unless the effect is particularly enhanced, it should generally be 3mm-5mm away from the bleeding line of the business card, so that the surrounding area is There is a sense of space, a feeling of being able to breathe, which makes people feel very unobstructed. If it is too far to the side, it will feel crowded, and the content will fall out of the business card accidentally, making people feel nervous and unsafe.
In addition to paying attention to typesetting, there are also some opinions on font selection. There are several principles for choosing fonts:
Fonts: Generally, there should be no more than three fonts on business cards. More than three fonts will give people a cluttered feeling and no style, just like small advertisements posted on the street. Then it's worthless. Generally, Song type and Hei type or their two variations are the main ones. Personally, I think the square and medium-line font is more suitable as the main text. Generally, size 6 is the main one, and the minimum size should not be smaller than size 5. Arial fonts, bold, italics, and Arial Black fonts are mostly used for English fonts. The main text should be size 6, and should not be smaller than size 5. Generally, if a company has a standard font, it must be designed in strict accordance with the standard font specifications, and no random changes are allowed. Widening, lengthening, and changing the word spacing are not advisable. If there is no standard font, for general business applications, it is best to choose regular fonts to avoid confusion. Of course, for special industries or for individual consumers, there is not much emphasis on it, as long as it can reflect the style.
Experience and skills of business cards (3) Design methods
According to the operating experience of 52 Business Card Network, it is found that many start-up companies and commercial stores do not have their own LOGO and VI standards, but they also I hope it can reflect my own uniqueness and temperament and make my business card look more professional.
The following techniques are some methods summarized by the designers of 52 Business Card Network based on years of experience, which will allow many small companies without standard LOGO and VI to design good business cards.
Tip 1: Repeat a representative pattern in the form of a watermark as a substrate, such as a fruit seller. You can adjust the transparency of the apple image to 20% to 40%, and then repeat it horizontally and vertically. Until the entire business card is covered.
Tip 2: Repeat a pattern or representative pattern horizontally in the middle or separate the business card horizontally at a 4:6 ratio. Write the company name in the upper left corner and the specific contact information in the lower right corner. It can also be A common style.
Tip 3: Place the company door, factory or store facade at the bottom, and then gradually change from top to bottom. The upper part gradually approaches the white background until it disappears. Write the company name and related information on it.
Tip 4: If the background is a themed product or other picture, and the color is both light and dark, and the text is in dark or light colors, some of the text will be unclear. In this case, you can create a 60%-80% Transparent white, and then writing text on it can add three-dimensionality and layering to the business card, and make the text clear and easy to read.
Tip 5: If there are two pictures that are important, and the two are not easy to blend together, you can create an overlay effect, just like putting one photo on top of the other. Or press a corner slightly. Or you can simply line up two of them closely together.
Tip 7: If the picture placed on the business card is rectangular and difficult to handle, then placing it directly on the corner or side is a good choice.
Tip 8: If you must highlight a product or pattern, and the scenery around the product in this picture is very messy, it is best to use Photoshop to cut out the picture and place it on a white background, which is also very messy. It has very good effect.
Tip 9: If your design level is not very high, and you do not have good creativity and art skills, then choose the business card production templates of various styles provided by 52 Business Card Network, which will save you money. A lot of time and the results are very professional.
Design Tips 4
1. Use of fonts
For business cards with a more formal format, the text content generally uses Founder Medium Line, Hanyi Medium Line, and Chinese Common regular fonts such as Zhongsong and Microsoft Yahei; Arial font is generally used for English. Business cards generally have no more than three fonts. If there are more fonts, they will look messy and informal, like small advertisements on the street. The company name generally uses a main text font, or a slightly thicker font, and the font size is larger than the main text.
2. LOGO position
Generally, the company’s LOGO should be placed in the upper left corner of the layout, but of course it is not fixed. You can also place the LOGO on the left side of the page and your name, position, contact information, etc. on the right side. During the business card design process, you can enlarge the LOGO graphic or part of it and adjust the transparency to 20% to 40% as a background. Generally, when there is no content to put on the back of the company, the LOGO can be placed in the center of the back, and the website address, promotional slogan, or business scope introduction can be placed below.
3. Color matching
Business cards should be simple and elegant (except for special industries), and try not to have too many colors. Generally, the company's standard colors and auxiliary colors are the main ones. Contrast colors can be used to highlight key parts, generally no more than three colors. If there is no standard color, you can choose the main color of the LOGO to fill in other parts. ;